Debes Intervenir Ihe Nchekwa Ọrụ by Eduardo Walles

Debes Intervenir Ihe Nchekwa Ọrụ by Eduardo Walles is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2020

Debes Intervenir Ihe Nchekwa Ọrụ

by Eduardo Walles

Client: tApp

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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Colors

The Design

About Debes Intervenir Ihe Nchekwa Ọrụ

Debes Intervenir bụ mkpọsa ihe nchekwa ọrụ e mepụtara maka ụlọ ọrụ mmepụta ihe. Ihe nchekwa ndị a na-egosi otu esi eji ngwaọrụ na akụrụngwa eme ihe n'ụzọ ziri ezi na n'ụzọ na-ezighi ezi. Ọnọdụ ọ bụla na-elekwasị anya n'oge dị nso tupu ihe ike ime emee. A na-eji ụdị ihe osise ọchị (comic style) wuo mmekọrịta na-enye ndị ọrụ mmasị na nghọta doro anya. Onye ihe osise a mepụtara na-eduzi ndị ọrụ n'ozizi ọ bụla. E ji ngwaọrụ ihe osise vector see ihe osise a iji mata ahịrị dị mfe na nke na-enweghị usoro siri ike, mgbe ahụ, e ji sọftụwia ndozi foto tinye agba na nhazi ya. A na-ebipụta ihe nchekwa ọ bụla n'elu styrene, nke dị nha 900 na 600 milimita.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Debes Intervenir Ihe Nchekwa Ọrụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Debes Intervenir Ihe Nchekwa Ọrụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Debes Intervenir Ihe Nchekwa Ọrụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
Dimensions & Packaging: Styrene 900 mm X 600 mm. Depth. 50
Tags: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
Production Technology: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Design Challenge: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
Research: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Inspiration: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Project Duration: The project started in September 2016 and finished in November 2016 in CDMX.
Operation Flow: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Patents: None, everything was created form scratch.
Team Members: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Image Credits: None, everything was created form scratch.