PinTheTime Elekere Atụmatụ by F. Saffari and Z. Ghiasi and H. Farsi

PinTheTime Elekere Atụmatụ by F. Saffari and Z. Ghiasi and H. Farsi is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwá Ụlọ Competition Category.

IgweNgwá Ụlọ· 2020

PinTheTime Elekere Atụmatụ

by F. Saffari and Z. Ghiasi and H. Farsi

Client: Design Grade Lab

Ihe Nrite A' Design Award nke Igwe Winner in Ngwá Ụlọ Category

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The Design

About PinTheTime Elekere Atụmatụ

Ndị mmadụ na-ahọrọkarị idetu atụmatụ ha ga-adị n'ihu ha, PinTheTime ka emebere iji dozie ndetu niile na-adịghị mma. Onye ọrụ na-edetu ọrụ ahụ wee tụnye ya n'akụkụ nke elekere, nke metụtara oge achọrọ n'ụbọchị. Oge elekere PinTheTime zuru oke pụtara awa 24. Nke a convex chere udi na niile siri Cross-stitch ịkwa akwa, na-egosi oge dị ka a chubby obere enyi na mgbidi, nke na-eme ka onye ọ bụla metụ aka jụụ, na-enwekwu izuike obibia oge n'oge oyi oge a.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

PinTheTime Elekere Atụmatụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na PinTheTime Elekere Atụmatụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ PinTheTime Elekere Atụmatụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: People usually prefer writing down their plans to be in their sight, PinTheTime is designed to sort all of those messy notes. The user writes down the task and pins it on the part of the clock, which is related to the desired time of day. A complete round of PinTheTime clock means 24 hours. This convex felt shape with all delicate Cross-stitch sewing, implies time like a chubby little friend on the wall, which makes each touch calming, to have a more relaxing approach to time in these modern cold times.
Dimensions & Packaging: 500mm x 120mm x 500mm
Tags: Minimal, Planner, Clock, 24-Hour Clock, Analog
Production Technology: The process started with brainstorming around planning, the ideas then illustrated by dirty sketching and initial 3d modeling. Eventually, designing details ended up in prototyping: following laser cutting plexiglass gears, pinewood body formed by machining, meanwhile, the soft part foundation was made of layers of foam; moreover, the pattern was cut out of felt and sewn by hand, before attaching to the body by glue, at the end, all gears and engine were montaged to other parts.
Design Challenge: One of the challenges was how to keep the design simple as possible and do not over-design the product and give this chance to the user to add his final touches to the design, which is realized by pining personalized notes directly to the clock. Another challenge was building a 24-hour clock because there it is not so easy to find 24-hour clock motors and also they are not strong enough, so we had to design our own mechanism to have the clock working perfectly.
Research: We were about to design an analog smart object which is completed by its user and we tried to look at time differently and see what time really means to us. When we look at our clock or watch we relate the time to our tasks. So, PinTheTime was born based on tasks and the user’s direct optimization on the final object. Writing tasks makes people more responsible for their schedules. And letting people detach from their phones makes them more concentrated on their activities.
Inspiration: PinTheTime clock ambition was to help to have a more organized daily timeline. There are now hundreds of planning apps; however, not only technology brings thousands of distractions along with itself, but also sometimes it is the reason for delays in people's plans.
There are still many people who prefer to write their tasks and stick them, though it is hard to recognize priorities. Therefore, the PinTheTime clock is designed to develop this process.
Project Duration: The project started in January 2018 in Isfahan and finished in July 2018.
Operation Flow: There are simple wooden pines to pin the papers onto a soft surface all over the clock face. The time is shown by a revolving clock hand, which moves around the outline of the clock, operated by an AA battery.
Team Members: Farshad Saffari Ghandehari
Zahra Ghiasi
Hossein Farsi
Image Credits: Farshad Saffari Ghandehari
Zahra Ghiasi
Hossein Farsi
Mohammad Ghasemi
Zahra Nejati
Mehdi Yavari