Pizza Marzano Select Ọrụ Bụ Isi: Nhazi Ime Ụlọ Nri by Jydp

Pizza Marzano Select Ọrụ Bụ Isi: Nhazi Ime Ụlọ Nri by Jydp is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

ỌlaọchaIme Ụlọ· 2020

Pizza Marzano Select Ọrụ Bụ Isi: Nhazi Ime Ụlọ Nri

by Jydp

Client: Pizza Marzano

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ime Ụlọ Category

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Colors

The Design

About Pizza Marzano Select Ọrụ Bụ Isi: Nhazi Ime Ụlọ Nri

Pizza Marzano Select bụ ime ụlọ nri pizza dị na Shanghai. Echiche imewe ahụ sitere na ụdị geometric nke a na-etolite mgbe a na-egbutu pizza ma keere ya. A na-etinye ụdị okirikiri ọkara na oghere ihu ụlọ, ogidi na mgbidi kichin. Otu mgbidi pụrụ iche bụ nke na-ebu ọtụtụ puku osisi acrylic acha anụnụ anụnụ nke enwere ike ịhazi n'ụdị dị iche iche. Elu ụlọ ndị ahụ na-eji ihe na-egbochi ụda, a na-emecha akụkụ elu ụlọ gbagọrọ agbagọ site na mbadaji na-egbochi ụda nke nwere oghere. Tebụl ndị mgbanwe na-anọdụ ọbịa naanị otu, obere otu na oriri nke ihe karịrị mmadụ iri.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Pizza Marzano Select Ọrụ Bụ Isi: Nhazi Ime Ụlọ Nri meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Pizza Marzano Select Ọrụ Bụ Isi: Nhazi Ime Ụlọ Nri ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Pizza Marzano Select Ọrụ Bụ Isi: Nhazi Ime Ụlọ Nri bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand spirit is to express chic lifestyle and playful sense inspired by sharing pizza behave.Therefore,a concept of pizza geometric cutting shape come out and combined the brand pattern with space form,emphasized the new brand color from all fixture to soft-furnish and introduced more share seats inside and along the store front.
It comes another challenge that we have to create a flexible element can be change easily by location and time.Therefore,a feature wall with thousands of blue acrylic sticks was created as a flexible element that can be adjust with different pattern.
Dimensions & Packaging: From the core pizza geometry concept,the half circle shape fully applied along the faced opening structure to the column and kitchen walls of interior. All the operation function fixture like POS station,the dividing partition,the take away stand and storage cabinet are designed with all shapes and became part of the space design rather than an individual function fixture.
Tags: JYDP design studio, Pizza's geometry, flexible, restaurant, sharing, family friendly, brand consistency, playful, enjoyable
Production Technology: With the requirement of sound-proof,it not only all the ceiling were designed with acoustic material,but also the half curve ceiling along the feature wall is applied with acoustic perforated panel. This wall,meanwhile,becomes the flexible feature wall with thousands of blue acrylic sticks on.
The brand color comes along with all material from bespoke pattern tile,powder-coded metal to fabric and leather which enhance the consistency of their brand recognition which at the same time echoed all the shape and delivered a strong modern 2D geometric scenario to the environment.
Design Challenge: The most difficult challenge is to applying the big scale curve shape into different area with different custom material in the condition of very low budget.
Research: Before we starting design the space , we did research a lot backgounrd of the brand and original idea of creating the new secondary brand by interviewing and discussing with the brand team and our clients. By undersanding how the client want to achieve for the project, we also did a lot research on the similar restaurant brand and customer expectation.
Inspiration: As a pizza restaurant,the overall concept inspiration is coming from the geometric form of pizza slides when cutting and sharing.
Project Duration: The project is location in shanghai which started from October 2019 and finished on December 2019
Operation Flow: The restaurant is targeting the family customer and youth , in order to fit different kind of customer , we applying multiple type of flexible tables in the layout for single, 2 people , 4people or a group more than 10 to use. The customer flow is clearly leading by the seating area, that they can easily choose where they want to seat.
Patents: Copyrights belong to JYDP,2019
Team Members: Michelle Sun
Leah Li
Shirley Wang
Image Credits: Image #1: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #2: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #3: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #4: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #5: Photographer Raitt Liu,Pizza Marzano Select,2020