Poma Ọrụ Bụ Isi: Agịza Eze Eletriki by Andrei Majewski

Poma Ọrụ Bụ Isi: Agịza Eze Eletriki by Andrei Majewski is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Mma, Nlekọta Onwe na Ngwaahịa Ịchọ Mma Competition Category.

BronzNgwaahịa Ịchọ Mma· 2020

Poma Ọrụ Bụ Isi: Agịza Eze Eletriki

by Andrei Majewski

Client: PomaBrush

Ihe Nrite A' Design Award nke Bronz Winner in Ngwaahịa Ịchọ Mma Category

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The Design

About Poma Ọrụ Bụ Isi: Agịza Eze Eletriki

Ederede Akwụkwọ: Poma bụ agịza eze eletriki e chepụtara maka nlekọta ọnụ kwa ụbọchị na maka njem. E ji silikọn ọgụgụ nri mee ahụ ya na isi agịza ahụ, nke na-enye ejide siri ike na nsachapụ dị nro nke eze na ntì. Ntutu silikọn na-erikpu obere nje ma chọọ ka a gbanwee ya naanị ugboro abụọ n'afọ. Ahụ agịza eze a dị nta karịa ọtụtụ agịza eze eletriki ndị ọzọ ihe dị ka pasent iri abụọ (20%), ma otu ụzọ agịza eze na-eme ka ọrụ ya dịrị mfe. Obere igbe icha ọkụ na-arụ ọrụ na-enweghị eriri ma na-eme ka agịza eze ahụ nọgide na ọkụ ruo ọnwa atọ ọzọ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Poma Ọrụ Bụ Isi: Agịza Eze Eletriki meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Poma Ọrụ Bụ Isi: Agịza Eze Eletriki ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Poma Ọrụ Bụ Isi: Agịza Eze Eletriki na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Full-silicone body, made of food-grade silicone for better grip and oral care in 20% smaller size than most of toothbrushes available on the market. Additionally Poma brings unique brush head - full silicone for careful brushing experience and care for gums. Importantly, silicone bristles absorb less bacteria and need to be replaced just twice a year. Core innovation and proud is the compact case that keeps your toothbrush fully charged for another 3 months, what makes the toothbrush ultimate travel companion and perfect device for people with dynamic lifestyle.
Dimensions & Packaging: Toothbrush - 205 mm x 20 mm x 20 mm
Charging case - 235 mm x 45 mm x 35.5 mm
Tags: electric toothbrush, oralcare, dentalcare, toothbrush, charging case, dental health
Production Technology: Wireless charging, 300mah battery in the toothbrush and 1500 mah battery for charging case, sonic motor of 13-15K RPM for the smallest toothbrush body, food grade silicone for toothbrush bristles. Due to its resiliency, non-porous surface and sustainability, food grade silicone is kinda like the Superman of silicones.
Design Challenge: The hardest part was to ensure that PCB and inner electronics would fit into designed model of the toothbrush. Brush body is 20% smaller than most electric toothbrushes available in the market. Our vision was to put sonic motor in the smallest form and we successfully made it.
Research: This toothbrush was a result of investigations into necessities of people with dynamic lifestyle and my own frequent travelling experience. Moreover, personal interest in premium design and products brought us to understanding that market of electric toothbrushes is still conservative, offers similar design with mostly useless features (like bluetooth or multi-mode motors), while batteries remain weak and charging stations stay bulky. Our findings brought us to understanding of opportunity in disrupting market with new design and charging experience. Totally wireless, more hygienic and eco-friendly. Available as a single purchase or by subscription.
Inspiration: AirPods charging case and all things with wireless charging. I am truly inspired by cord-free life and believe that in the nearest future we will see more and more products with wireless charging. Overall, I was always looking for a toothbrush with extended bristles' durability, better hygiene, shape and easy charging. Given my travel-rich lifestyle, I also needed a travel-friendly toothbrush. With Poma, we are willing to reimagine toothbrushing experience and oral care for those with expectations for premium personal care devices and dynamic lifestyle.
Project Duration: This project has started in August 2018.
Operation Flow: Toothbrush has just one mode of brushing, what makes it multi purpose device that doesn't harm gums with extra power and provides gentle yet in-depth brushing experience.
Team Members: 1) Andrei Majewski - CEO / Product
2) Taras Polishchuk - Finance / Operations
3) Andrei Granovskiy - Marketing / Sales