2030 Messaging Gift Onyinye Kaadị by Tist

2030 Messaging Gift Onyinye Kaadị by Tist is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Igwe in Nhazi Ihe Onyinye Competition Category.

IgweIhe Onyinye· 2020

2030 Messaging Gift Onyinye Kaadị

by Tist

Client: Tist

Ihe Nrite A' Design Award nke Igwe Winner in Ihe Onyinye Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About 2030 Messaging Gift Onyinye Kaadị

Onyinye Ozi 2030 bụ usoro kaadị onyinye e mere maka ndị na-azụ ahịa nọ n'agbata afọ iri abụọ na iri atọ. A pụrụ iji kaadị ndị a mee ihe n'ime ụlọ ahịa niile nke otu ụlọ ọrụ ụdị ndụ zuru ụwa ọnụ. Kaadị ọ bụla nwere obere ozi nkasi obi, otuto, nkasiobi ma ọ bụ ekele, dere n'okwu ndị ọgbọ a maara nke ọma. E mepụtara ụdị iri, nke ọ bụla nwere ogo dị milimita iri ise na iteghete iji milimita iri itoolo. E jikọtara agba dị iche iche na ihe eji arụ ya n'usoro iji nye elu kaadị ahụ ọdịdị nke atọ (three-dimensional). Kaadị ndị a na-enye ndị mmadụ ohere izipu ozi ma na-echekwa ya dịka nke ha.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

2030 Messaging Gift Onyinye Kaadị meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na 2030 Messaging Gift Onyinye Kaadị ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ 2030 Messaging Gift Onyinye Kaadị maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Dimensions & Packaging: 50mm*90mm0.03mm / 10 types
Tags: Card, Message
Production Technology: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Design Challenge: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Research: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Inspiration: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Project Duration: May ~ December, 2018, All brand stores of CJ Group in Korea
Operation Flow: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Team Members: TIST, Client : CJ