Kt 5g Ọrụ Bụ Isi: Ihe Ọkpụkpụ E Wụrụ N'èzí by Tist

Kt 5g Ọrụ Bụ Isi: Ihe Ọkpụkpụ E Wụrụ N'èzí by Tist is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Nkà Mma na Nkwụnye Nkà Competition Category.

ỌlaọchaNkà Mma· 2020

Kt 5g Ọrụ Bụ Isi: Ihe Ọkpụkpụ E Wụrụ N'èzí

by Tist

Client: Tist

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Nkà Mma Category

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Colors

The Design

About Kt 5g Ọrụ Bụ Isi: Ihe Ọkpụkpụ E Wụrụ N'èzí

KT 5G bụ otu ìgwè ihe ọkpụkpụ e wụrụ n'èzí nke a wụnyere n'etiti Seoul, South Korea. Ihe ọkpụkpụ ndị a na-egosipụta isi ihe ndị bụ akụkụ nke ọrụ nkwukọrịta 5G, nke bụ ọsọ dị elu, oge ntinye dị obere na njikọ sara mbara. Agba na-egbuke egbuke, ụkpụrụ na ọdịdị àkụ na-anọchite anya njikọ, ọsọ na ọsọ data, ebe drone na ịnya ụgbọ nke onwe ya na-ezo aka na ojiji ndị a maara nke teknụzụ ahụ. E ji efere ọ cha na e hịakọtara ma jikọtaa ọnụ mee ihe ọkpụkpụ ndị a, e mesịa jiri agba urethane wee dozie ya. Ihe ọkpụkpụ ndị dị obere na-ejikwa arụ ọrụ dị ka bench, ya mere ihe a wụnyere na-etolite ebe izu ike nwere nkà mmadụ n'akụkụ ụzọ ije e ji na-agagharị.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Kt 5g Ọrụ Bụ Isi: Ihe Ọkpụkpụ E Wụrụ N'èzí meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Kt 5g Ọrụ Bụ Isi: Ihe Ọkpụkpụ E Wụrụ N'èzí ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Kt 5g Ọrụ Bụ Isi: Ihe Ọkpụkpụ E Wụrụ N'èzí bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ushering in the commercialization of 5G service, Designtist installed sculptures that embodied KT 5G technology in collaboration with the pop art designer duo Craig & Karl. The main features of 5G service (ultra-high speed, ultra-low latency, hyper connectivity) were shaped into dynamic design, vivid colors and patterns. 5G technology connecting the world was modernly reinterpreted with drones and autonomous driving, and various arrow images expressed the connectivity, speed, and data flow.
Dimensions & Packaging: 1.5T SUS + urethane paint / 32m*6.8m
Tags: 5G, Craig and Karl, Outdoor sculpture
Production Technology: Since sculptures over 3m high had to be organically combined, it was manufactured by bending and welding the steel plates. Huge efforts and time were required to mask the changing parts of each color. While the structure itself was simple, we did our best to express the unique form of the sculpture.
Design Challenge: It was a new challenge to produce a service that had not been commercialized yet and unfamiliar to the public as a design sculpture. We studied KT's 5G service and designed scenes to effectively show the service. We chose the method to reconstruct and redesign the scenes that we directed with the artist duo Craig & Karl by using their expression style for the customer-friendly expression.
Research: In line with the commercialization period of 5G service, an iconic production was planned. We decided to collaborate with Craig and Karl, the duo who has a public profile, for designing diagrams of difficult communication services and drawing public appeal. Except for the technical aspects of each service, the real-life areas familiar to the customers were mainly expressed, and the arrows and lines were mostly used to express flow and speed visually.
Inspiration: We paid attention to the characteristics of the duo’s style of expression. We were inspired by the images they created, and wanted to express them to describe 5G services clearly.
Project Duration: Oct 2018 ~ Present, Outside of KT head office located in Gwanghwamun, Korea
Operation Flow: In order to effectively express KT's 5G service with sculptures that were going to stand at the center of Seoul, South Korea, we have collaborated with the artist duo Craig and Karl. Based on the artists’ expression style, the main features of the service were directed, and embodied in the unique form of the artists. Since sculptures were installed on a moving route of many citizens, small sculptures played the role of benches, and next to each sculpture a POP describing the meaning of the service was placed together. The public could easily understand KT's 5G service in an artistic resting space.
Team Members: TIST, Client : KT and Illustrator : Craig and Karl