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Pop Pop Ọrụ Isi: Nhazi Emume by Tist

Pop Pop Ọrụ Isi: Nhazi Emume by Tist is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Mmemme na Ihe Omume Competition Category.


BronzMmemme· 2020

Pop Pop Ọrụ Isi: Nhazi Emume

by Tist

Client: Tist

Ihe Nrite A' Design Award nke Bronz Winner in Mmemme Category

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Colors

The Design

About Pop Pop Ọrụ Isi: Nhazi Emume

Ihe Odide Akwụkwọ: Pop Pop bụ nhazi emume oge oyi e mepụtara maka ụlọ ahịa efu-ụtụ asatọ dị na Korea. Ọrụ a jikọtara ihe omenala na oghere ahịa iji nye ihe karịrị naanị ahụmịhe ịzụ ahịa. Isiokwu Obodo Santa na-ejikọta oyi, Krismas na onyinye ọnụ, na-echetara oge mkpọmkpọ ndị dị mkpa nke njem. Foto ndị e sere nke ndị agwa, anụmanụ na osisi ka ejikọtara site na ahịrị ndị dakọtara n'elu ibe ha, nke mere na enwere ike ịgụta foto ndị a dịka ọtụtụ akụkụ nke esemokwu. A na-eji ọkụ neon-flex, acrylic na fomex mee ihe iji tinye agba na ìhè n'oghere ụlọ ọcha ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Pop Pop Ọrụ Isi: Nhazi Emume meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Pop Pop Ọrụ Isi: Nhazi Emume ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Pop Pop Ọrụ Isi: Nhazi Emume na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
It was a winter season project for the spatial experience design of Lotte Duty Free that combined cultural elements with retail space to deliver more than shopping experience. We suggested a story that reminds us of precious moments of travel with a seasonal space direction and product design for travel goods. The illustrations by Dutch artist Jordy Van Den Nieubdijk portrayed the winter in Santa Village. The illustrations represented the theme in an elaborate process like completing a picture with hundreds of puzzle pieces.
Dimensions & Packaging
Neon-flex, Acrylic, Fomex / 8 Lotte Duty Free Shops in Korea
Tags
Winter, Christmas, Jordy, Santa
Production Technology
As all three-dimensional productions were linear, we grappled with how to express them. The neon-flex lights were designed to be attached or stand independently by using acrylic and fomex. We concentrated the technology on coloring the white architectural space with various colors and lights.
Design Challenge
The biggest challenge was to reconstruct the illustrations to fit the different spaces and interior designs of the eight stores. On top of the specified form, we tested and applied everything we could change including materials, size and more.
Research
Duty Free retail stores have distinct characteristics for the tendency of customer visit compared to the normal retail stores. They tend to make visits targeting a certain period of time (after making a trip reservation) irregularly. Design VMD must consider the decoration of the space and the image of the season together. In addition, we tried spatial experience design, which combined cultural elements with space to deliver more than just shopping experience.
Inspiration
We paid attention that the special purpose of shopping space of Duty Free Shop is where people visit for travel. The motif of Santa Village was an item that could include meanings of the winter, Christmas in the winter, and gifts altogether. The illustration style of the artist in a way like a puzzle helped to express new images.
Project Duration
Nov 2018 ~ Jan 2019, 8 Lotte Duty Free Shops in Korea
Operation Flow
The composition of images consisted of the characters holding gifts, animals and trees. However, the separating lines between the elements were connected or overlapped with each other and they provided a pleasure as if enjoying a puzzle. By recreating or separating various characters, a fresh and different joy was created at where the eyes of customers visiting the shop stayed. To ensure that customers who come to Duty Free Shops with the expectation of travel have greater expectation and enjoyment, the Duty Free Shop was designed to be another route to convey the travel experience.
Team Members
TIST, Client : Lotte Duty Free and Illustrator : Jordy Van Den Nieubdijk

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