Caster Ime Njikwa by Mariana Couto and Tiago Correia

Caster Ime Njikwa by Mariana Couto and Tiago Correia is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwá Dijitalụ na Eletronikị Competition Category.

IgweNgwá Eletronikị· 2020

Caster Ime Njikwa

by Mariana Couto and Tiago Correia

Client: Telefonica

Ihe Nrite A' Design Award nke Igwe Winner in Ngwá Eletronikị Category

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The Design

About Caster Ime Njikwa

Ezubere Caster ime njikwa maka iji ya na ọrụ Telefonica nke Movistar na ọrụ TV. Ihe nchịkwa dị mkpa bụ mpaghara igodo a haziri ahazi na akara akara edobere maka ọrụ iwu olu agbakọrọ nke na-eme ka onye ọrụ soro Onye Aura virtual Assistant na-emekọ ihe. N'elu akụkụ nke akara ntanetị, ihe mkpuchi dị nro na-enye nkasi obi ọzọ na njigide kwesịrị ekwesị, nke na-enyere aka njikwa nchebe. N'ihi ihe mmetụta ọkụ dị n'ime ya, bọtịnụ ndị a na-ejikarị eme ihe na ntanetị na-enwu ọkụ mgbe ejiri ngwaọrụ ahụ ọkụ ọkụ.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Caster Ime Njikwa meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Caster Ime Njikwa ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Caster Ime Njikwa maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Caster Remote Control was designed to use with Telefonica Movistar TV service. Important control elements are the centrally arranged Directional Pad area and the strikingly Voice Command button that lets the user interact with Aura, their virtual assistant.
On the reverse side of the remote a soft coating provides additional comfort and a good grip, which enables particularly secure handling. The most frequently used buttons light up when the device is picked up in a dimly lit room.
Dimensions & Packaging: Width 44.3 mm x Depth 22.1 mm x Height 191.8 mm
Tags: TV, STB, Remote Control, Caster, Electronics, BLE, Voice Search, Wireless, Telefonica, Aura
Production Technology: ABS and polycarbonate (PC) plastics are put through injection moulding technique to create the casing of the Remote Control - top, bottom, battery lid and lens pieces.
The keypad piece is casted in silicone rubber with the exact specified hardness to assure an optimal button click feeling. All the graphics are silkprinted in the specified Pantone colour references using custom-tailored jigs to attest quality parameters.
Design Challenge: At ideation phase the main challenge was to keep the end-user at the center of the design language. This would be the first Voice Command device for Telefonica customers, therefore it was crucial to develop a cohesive, high-tech and yet intuitive product.
Research: Firstly, and together with Telefonica, focus groups were performed with end customers to acknowledge: (1) technological preferences, (2) ergonomic requirements, (3) sense of design, (4) emotional response to brand elements. Additionally, an extensive study has been conducted within the Call Centers' Department in order to understand the main flaws of available TV services and respective devices. Those inputs informed the Design team and served as the initial briefing.
Inspiration: The inspiration for Caster Remote Control came from automotive design, well-known by its fluent and aerodynamic lines. Therefore, Caster unique design language is marked by its flowing curves and organic shapes. This product was carefully designed to respond both to the needs of our customer, the TV operator, and to the needs of the end-user. The first ones focus on brand awareness and outstanding functionalities, whilst the latter is looking for ease-of-use and comfort.
Project Duration: Caster Remote Control project was developed in different phases, from requirement research to product release.
First brainstorm meetings were held in March 2018, in Madrid. Until mid-2019 main actions were mechanical, electrical and software development, moulding production, and samples validation. First Mass Production run took place in November 2019, in Asia. The product was made available in stores all over Spain during January 2020.
Operation Flow: Caster Remote Control has a dual-mode interaction, from the most traditional button click to the sophisticated voice search technology. These interaction modes complement each other and provide a complete and intuitive user experience.
For an even higher-end experience, a backlight system with pick-up and light sensors has been added to the device. This allows the end user to perfectly interact with the remote even at low light conditions.
Patents: Copyrights belong to Tech4home Ltd 2019
Team Members: Mariana Couto
Tiago Correia
Image Credits: All images created by João Santos (Chief Design Officer at Tech4home)