Interdependence Ọrụ Bụ Isi: Ihe Osise Mkpuku Akwụkwọ by Haitao Song

Interdependence Ọrụ Bụ Isi: Ihe Osise Mkpuku Akwụkwọ by Haitao Song is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Igwe in Nhazi Mmekọrịta Ọha Competition Category.

IgweMmekọrịta Ọha· 2020

Interdependence Ọrụ Bụ Isi: Ihe Osise Mkpuku Akwụkwọ

by Haitao Song

Client: SongHaitao

Ihe Nrite A' Design Award nke Igwe Winner in Mmekọrịta Ọha Category

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The Design

About Interdependence Ọrụ Bụ Isi: Ihe Osise Mkpuku Akwụkwọ

Ederede Akwụkwọ: Njikọ Onwe na Ibe bụ mkpuku akwụkwọ ọrụ ọha na eze e mepụtara iji kpalite uche banyere nchekwa anụ ọhịa. Mkpuku akwụkwọ ahụ na-egosi efere nri. N'akụkụ aka ekpe dina anụ ọhịa nwụrụ anwụ, otu anụ ụsụ na otu ụmụ anụ ọhịa a na-akpọ pangolin. N'akụkụ aka nri dina ngiga mmadụ nke nrịara nrịara nwere ụdị coronavirus n'ime ya. Ọbara nke anụmanụ ndị a gbasaa iji mepụta ụdị ngiga ahụ, e sekwara akwara ọbara nke ngiga ahụ ka ha yie alaka osisi. Onyonyo a na-ejikọta iri anụ ọhịa na ọrịa na-ekwupụta na ichekwa anụ ọhịa na-echekwa mmadụ. Mkpuku akwụkwọ a dị santimita 70 site na 50, a na-egosikwa ya n'èzí na n'ịntanetị.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Interdependence Ọrụ Bụ Isi: Ihe Osise Mkpuku Akwụkwọ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Interdependence Ọrụ Bụ Isi: Ihe Osise Mkpuku Akwụkwọ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Interdependence Ọrụ Bụ Isi: Ihe Osise Mkpuku Akwụkwọ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
Dimensions & Packaging: 70cm X 50cm ,outdoor posting and network communication
Tags: Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
Production Technology: In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
Design Challenge: I hope the final design is creative as well as intuitive and enlightening.
Research: Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
Inspiration: Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
Project Duration: The project started in Guangzhou in January 2020 and finished in February 2020 .
Operation Flow: When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
Patents: Copyrights belong to Song HaiTao, 2020.
Image Credits: Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020