Pizzamax Njirimara Ụlọọrụ nke Salvita Bingelyte

Ihe emepụtara bụ Pizzamax Njirimara Ụlọọrụ nke Salvita Bingelyte bụ onye meriri a na-asọpụrụ nke ukwuu nke 2020 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

BronzEserese· 2020

Pizzamax Njirimara Ụlọọrụ

nke Salvita Bingelyte

Onye Ahịa: Salvita Design

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Eserese

13,464

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #102715

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Pizzamax Njirimara Ụlọọrụ

Pizzamax bụ njirimara ụlọọrụ maka obere ụlọ oriri pizza dị iche iche na Lithuania. Njirimara mbụ jikọtara ọtụtụ ụdị eserese ọnụ, nke mere ka ndị ahịa nweta obere echiche gbasara ụlọọrụ ahụ. Nhazigharị ọhụrụ a jiri logo dị mfe mee ihe, jiri agba uhie, oji na ọcha, agba ndị jikọtara na pizza ndị Italy tradishọnal. A na-edobe okwu pizza na max n'akụkụ dị iche iche nke kaadị azụmahịa na igbe pizza. Mkpụrụedemede M na X nwere njedebe gbagọrọ agbagọ nke na-egosipụta ndị na-eme pizza ka ha ji ogwe aka gbagọrọ agbagọ na-ebu pizza. A na-etinye njirimara a na kaadị azụmahịa, akwụkwọ isi ozi, igbe pizza, na uwe.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Pizzamax Njirimara Ụlọọrụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Pizzamax Njirimara Ụlọọrụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Pizzamax Njirimara Ụlọọrụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Nha & Mkpuchi: I created business cards, letterhead, pizza box and clothing branding.
Mkpado: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Teknụzụ Mmepụta: I opted to use classic colors on white and black backgrounds.
Ịma Aka Imepụta: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Nchọpụta: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Mkpali: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Oge Ọrụ: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Usoro Ọrụ: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Asụsụ Foto: Copywriter Erin Hope Stevens