Grundig Serenity Tii Na-Eme Tii by Mert Ali Bukulmez

Grundig Serenity Tii Na-Eme Tii by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwá Ụlọ Eji Eme Ihe Competition Category.

ỌlaọchaNgwá Ụlọ Eji Eme Ihe· 2020

Grundig Serenity Tii Na-Eme Tii

by Mert Ali Bukulmez

Client: Arçelik A.Ş

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwá Ụlọ Eji Eme Ihe Category

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The Design

About Grundig Serenity Tii Na-Eme Tii

Onye ji nwayọ eme ihe bụ tii na - eme n’oge a nke na - elekwasị anya na ahụmịhe nke onye ọrụ. Ihe oru ngo a kacha elekwasị anya na ihe ndi mmadu mara mma na ihe omuma ya dika ebum n’uche n’eme ka ngwa ahia di iche na ngwaahịa ndi di adi. Ọdọ ebe ndị na - eme tii dị obere karịa na ahụ nke na-enye ohere ngwaahịa ilebanye ala na-eweta njirimara pụrụ iche. Ahụ na-agbada agbado agbakasị agbakwụnye na-agbadokwa akara pụrụ iche nke ngwaahịa ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Grundig Serenity Tii Na-Eme Tii meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Grundig Serenity Tii Na-Eme Tii ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Grundig Serenity Tii Na-Eme Tii bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Serenity is a contemporary tea maker that focuses on joyful user-experience. The project mostly focuses on aesthetic elements and user experience as the main aim suggests product to be different from the existing products. The dock of the tea maker is smaller than the body which allows product to look over the ground that brings unique identity. Slightly curved body combined with sliced surfaces also supports the unique identity of the product.
Dimensions & Packaging: 173mm(max.) x 250mm(max.) x 260mm
Tags: Tea Maker, Contemporary, Minimal, Simple, Home Appliances, Grundig
Production Technology: • Body: Polypropylene(PP) / Injection Moulding
• Handle, lid and dock: Xenoy (PBT+PC) / Injection Moulding
Design Challenge: Finding the unique and simple form for the product was the most challenging but at the same time most joyful part for me. I had to make too many sketch models and mock-ups to refine the design language to make it as simple as possible.
Research: The project was mostly focused on aesthetic elements and user-experience. The research was focused on user-experience, working principles for tea makers, components but mostly it was sketch modeling. I needed to make lots of sketches to find the most simple and unique form solutions. Literature reviews about user-experience made in detail to be able to apply good solutions regarding consumers. I had to make lots of conversations with engineers that allowed me to design the product considering production and electronics. Also focus groups made supported with interface mock-ups to get feedback from tea maker users.
Inspiration: The inspiration of the project comes from retro/futuristic style combined with Scandinavian simplicity. I aimed to design an aesthetically noticeable product combined with joyful user-experience.
Project Duration: The project started in January 2019 and finished in May 2019. The project is an internship project that took place when working for Arçelik Group in Istanbul/Turkey.
Operation Flow: The lower section is for boiling water it stands on the dock which connects to power. Upper section is for tea. The interaction point of the product is the lower handle. Led dots on the handle gives feedback to the user about the operation.
Patents: Copyrights belong to Arçelik A.Ş, 2019