Alpha Series Shaver by Mert Ali Bukulmez

Alpha Series Shaver by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Igwe in Nhazi Mma, Nlekọta Onwe na Ngwaahịa Ịchọ Mma Competition Category.

IgweNgwaahịa Ịchọ Mma· 2020

Alpha Series Shaver

by Mert Ali Bukulmez

Client: Arçelik A.Ş

Ihe Nrite A' Design Award nke Igwe Winner in Ngwaahịa Ịchọ Mma Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Alpha Series Shaver

Usoro Alfa bụ kọmpat, obere akụkụ proveresional shaver nke nwere ike ijikwa ọrụ ndị bụ isi maka nlekọta ihu. Ọzọkwa ngwaahịa nke na-enye azịza maka ịdị ọcha na ụzọ dị mma jikọtara ya na ihe eji achọ mma. Mfe, minimalism na arụmọrụ jikọtara ya na ọrụ mmekọrịta dị mfe na-ewulite isi mmalite nke ọrụ ahụ. Ahụmahụ ndị na-enye ọ Joyụ bụ isi ihe. Enwere ike iwepụ ndụmọdụ dị mfe na shaver ma tinye ya na ngalaba nchekwa. Edobere ebe a iji wee chaji wee na-asachapụ ma na-asachapụ ndụmọdụ ndị ejiri UV Light na-enweta n'ime ngalaba nchekwa.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Alpha Series Shaver meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Alpha Series Shaver ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Alpha Series Shaver maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main aim was to design a compact, semi-proffesional shaver that can handle the basic tasks for facial care. Also a product that offers hygienic solutions with innovative approach combined with beautiful aesthetics. Joyful user experience was the key.
Dimensions & Packaging: Shaver:
55mm (max) x 30mm (max) x 150mm (max)
Case:
65mm (max) x 50mm (max) x 135mm (max)
Tags: Alpha Series, Shaver, Men Grooming, Personal Care, UV Light
Production Technology: • Shaver Body: Xenoy (PBT+PC) / Injection Moulding • Shaver Rubber: Santoprene / Double Injection • Case: Xenoy / Injection Moulding • Case Lid: PP / Injection Moulding • Tools: stainless steel + glass reinforced (30%) PBT / Injection Moulding
Design Challenge: The sketch ideation was the most challenging part of this project. I had to put too much effort for sketching process to be able to refine the design and come up with the most unique, minimal and simple form solutions.
Research: The brief was very broad at the start. It was to design a unique personal care product for the brand Grundig. I started research process with trend analysis and market opportunities. The process also supported with focus groups with man aged between 18-50 to be able to define the existing problems with the shavers and consumer demands.
Inspiration: Providing hygienic and joyful user experience was the inspiration for the idea behind the project. Design language is completely inspired from Scandinavian design characteristics. Simplicity, minimalism and functionality combined with easy user interaction built the fundamentals of the product.
Project Duration: The project started in May 2019 in Istanbul/Turkey and lasted until the end of June 2019.
Operation Flow: The only button on the body of the shaver covered by led light is the interaction point of the product. It simply turns on/off the device but the led gives feedback about battery. When its charged and ready to use it lights white, when the charge is critical the led turns in to red, and also it blinks in red when its off charge. The dock is designed to charging the shaver and cleaning the tips supported with UV Light inside. Tips can be easily taken off the shaver and placed in to the storage section. The storage allows the product to be completely clean and tidy.
Patents: Copyrights belong to Arcelik Group, 2019