Hello Future Ihe Ngosi by Nicoletta Santini is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Igwe in Nhazi Ime Ụlọ na Ngosipụta Competition Category.
IgweIme Ụlọ· 2020
Hello Future Ihe Ngosi
Client: BD Expo S.R.L.
Ihe Nrite A' Design Award nke Igwe Winner in Ime Ụlọ Category
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The Design
About Hello Future Ihe Ngosi
"Obere ihe kariri" bu ihe omuma a, nke kpaliri oru ngo nke ihe ngosi ohuru a na nke pere mpe. Mfe a jikọtara ya na ọrụ arụmọrụ yana mmetụta mmetụta bụ echiche dị na atụmatụ a. Futurist udi nke ihe owuwu a tinyere ihe nlere anya dika ihe ngosiputa dika otutu ihe ngosiputa ya na ihe omuma ya na ihe ichoro na imecha ya. Na mgbakwunye na nke ahụ, nro nke ọnụ ụzọ dị iche n'ihi mgbanwe echiche na-agbanwe bụ ihe na-eme ka nguzo a pụọ iche.
The Recognition
About the Ihe Nrite A' Design Award nke Igwe
Hello Future Ihe Ngosi meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Hello Future Ihe Ngosi ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Hello Future Ihe Ngosi maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The central laminated wooden gate, designed to create an open space stand and to make the company name stand-out on every side, characterizes the stand.
This structure is surrounded by several minimal displays always in high quality laminated wood, which delimits the accesses to the central meeting area such as permits the client to exhibit his products in a sophisticated way.
To guarantee the correct impact for the corporate communication two wide led walls were laterally arranged. - Dimensions & Packaging
- This 3 sides open stand measures mt. 16 x 9 m (144 mq) and it reaches a maximum height of 5 m with the gate structure and back wall.
- Tags
- Exhibition Design, Pavoni Italia, BD Expo, Sigep, Rimini fair, modular furniture, futuristic exhibition structure, less is more, minimalism and functionality
- Production Technology
- The stand is based on a raised platform with natural laminated flooring.
The structures such as the displays of the stand are made of laminated wood, while the furnishings are made of metal and plastic. The LED lightings such as two led walls with relative audio system and control were disposed in addiction to 3D logos and stickers. - Design Challenge
- The challenge was to give a unique identity that could be remembered, a simple and representative stand, where the products could be enhanced, creating a futuristic identity.
- Research
- The research was aimed at giving a unique character to the stand, which stood out for its originality and simplicity. The goal was to give the company an innovative, quality and recognizable character. To create this project I studied the selected products the client wanted to exhibit such as the minimal corporate communication, trying to combine them with futuristic design.
- Inspiration
- Simplicity combined with functionality and emotional connection were the concepts behind this minimal exhibition stand.
The futuristic shape of the central structure combined with the simplified lines of the displays such as the selected range of exhibited products and graphics and the high quality of materials and finishing proposed are the representation of this philosophy, usually expressed with the words "Less is more". - Project Duration
- The project started in 2019 and was exhibited at the world's top event for the entire supply chain of the Artisan Pastry, the Sigep Exhibition that took place in Rimini, Italy, in January 2020.
- Operation Flow
- The illusion of a different gate because of the viewpoint changes is the distinctive element that makes the stand unique.
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