Everything Ọrụ Bụ Isi: Ntinye Akwụkwọ by Na An and Huanyi Liu

Everything Ọrụ Bụ Isi: Ntinye Akwụkwọ by Na An and Huanyi Liu is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Igwe in Nhazi Mbipụta na Mgbasa Ozi Ebipụtara Competition Category.

IgweMbipụta· 2020

Everything Ọrụ Bụ Isi: Ntinye Akwụkwọ

by Na An and Huanyi Liu

Client: Luxun Academy Of Fine Arts

Ihe Nrite A' Design Award nke Igwe Winner in Mbipụta Category

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The Design

About Everything Ọrụ Bụ Isi: Ntinye Akwụkwọ

Ederede Akwụkwọ: Ihe niile bụ ntinye akwụkwọ abụọ gbasara ọdịnala omenala ndị China. Alaka iri na abụọ nke ala na-akwado isi ihe odide ahụ, jikọtara ya na oge afọ anọ, oge anwụ (solar terms) na ihe ọdịdị ụmụ anụmanụ ndị China (Chinese zodiac). Akwụkwọ ọ bụla dị 170 site na 300 ruo na 25 millimita n'ogo, e jikwa osisi na akwụkwọ pụrụ iche mee ya. Usoro ijikọ akwụkwọ ahụ na-esote ụdị mpịakọta akwụkwọ ochie ndị China, nke mere ka mpịakọta ya dị mfe ma nwee ike imeghe ya n'ọkara ma ọ bụ zuru oke. Nrụpụta ya gụnyere igwe laser maka ise ihe (laser engraving), igwe laser maka ibipụta (laser printing), imepụta ahịrị nkpịakọta (creasing) na iji okpomọkụ akaha akara (hot stamping). Nhazi ederede ahụ ji foto e ji aka see, nka gbasara ọdịdị elu ihe (texture art), na ụdị agba isiokwu dị egwuru egwu (high grey tones).

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Everything Ọrụ Bụ Isi: Ntinye Akwụkwọ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Everything Ọrụ Bụ Isi: Ntinye Akwụkwọ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Everything Ọrụ Bụ Isi: Ntinye Akwụkwọ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These are books about traditional culture, it contains the philosophy of development and change of everything. The book is created with the twelve earthly branches as main content, combined with seasons, solar terms, Chinese zodiac. In layout design, it selects objects like leaves, buds, flowers and stones, uses methods of combination, reconstruction, contrast. In binding process, it was bind in folding form of ancient Chinese books, used wood, special paper and hot stamping materials.
Dimensions & Packaging: There are two books altogether, the size of each book: 170mm x 300mm x 25mm.
The books are available for printing media, motion graphics and installation art now, and they will be used for web pages, App, digital media in the future.
Tags: traditional culture, the twelve earthly branches, everything, reconstruction, Chinese book, bind in folding form, wood, special paper, hot stamping
Production Technology: Books are made of wood and special paper. Printing process includes laser engraving, laser printing, creasing and hot stamping. In layout design, the books used hand-drawn graphics, texture art and the hue of the high gray. The software being used are Adobe Illustrator and Adobe Photoshop.
Design Challenge: The hardest part of this design is the exact expression. From a historical perspective, everything changes in a regular way, people should go with nature and seize the moment. From a social perspective, things are small, the world is big, people need to be open-minded, keep harmonious coexistence with everything. How to express Chinese culture and traditional philosophy through bookbinding and layout design is the research challenge.
Research: The research objectives is the redesign of traditional culture, it is also a response to the growing demand for traditional culture and Chinese elements in commercial design. The design methods include folding and binding, layout design, material application, etc. Printing tools includes laser engraving, laser printing and hot stamping. The conclusion is that the ingenious combination of modern elements and historical culture can achieve better design results.
Inspiration: Firstly, the rise of Chinese culture and national traditions in both commercial design and academic field is a important background factor. Secondly, the research on ancient Chinese books has given the project a lot of technical support. Thirdly, with the development of media, the research on media of books has been further deepened, the physical book should continuously enhance its artistry and collectivity. Finally, the philosophical, traditional and cultural content is the inspiration in design.
Project Duration: The project started in March 2019 and finished in June 2019 in China.
Operation Flow: The binding form of folding comes from the ancient book. It has the advantage of being easy to turn the pages, and gives people a sense of history and philosophy. This kind of page binding, book could be expanded as needed, in part or all. When the person reads, can produce a lot of continuous space. This is an elegant dynamic process, the layout is constantly changing, whether the book closed or open, will produce different three dimensional display.
Team Members: Huanyi Liu