Ọlaọcha Eserese · 2021
Wolffstrunk Ọrụ Bụ Isi: Njirimara Ụlọ Ọrụ
- Ihe Nrite A' Design Award nke Ọlaọcha 2021 in Eserese
- CLIENT: Gerhard Wolff – Wolffstrunk
- Estimated Number of Design Views: 39,383
- Verification code AE2F2ED4D7 · Verify this award
Colors
About Wolffstrunk Ọrụ Bụ Isi: Njirimara Ụlọ Ọrụ
Wolffstrunk bụ njirimara ụlọ ọrụ e mepụtara maka akara ngo nke schnapps mkpụrụ osisi na liqueurs mkpụrụ osisi nke a na-emepụta n'ụlọ ịkọ mmanya nkeonwe. Mbelata eserese na nkọwapụta doro anya na- egosipụta njirimara nlele anya a. Otu ọdịdị nke anụ ọhịa wolf dị mfe na-arụ ọrụ dị ka akara nhazi nke usoro nhazi ụlọ ọrụ, e wee tinye ọdịdị mmiri e mere ka ọ maa mma na ọdịdị ahụ. Isi na-emegharị emegharị na-enye akara ahụ àgwà na-atọ ọchị ma na-enye ohere nhazi na-agagharị agagharị. Usoro a gụnyere akara agwakọta, akwụkwọ azụmahịa, akara karama, mpempe akwụkwọ mmado, kaadị nzi ozi, akwụkwọ akara ngo na obere ihe ngosi mmegharị weebụsaịtị.
About the Ihe Nrite A' Design Award nke Ọlaọcha
Wolffstrunk Ọrụ Bụ Isi: Njirimara Ụlọ Ọrụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Wolffstrunk Ọrụ Bụ Isi: Njirimara Ụlọ Ọrụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Wolffstrunk Ọrụ Bụ Isi: Njirimara Ụlọ Ọrụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Press Kit
- Unique Properties
- Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
- Dimensions & Packaging
- Brandbook: 128 mm x 175 mm, 132 pages
- Tags
- Corporate Identity, Corporate Design, Brand Design, Logo Design
- Production Technology
- The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
- Design Challenge
- The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.
- Research
- The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.
- Inspiration
- Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
- Project Duration
- The project was my bachelor thesis and took about 4 month time.
- Operation Flow
- The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
- Patents
- Copyrights belong to Karen Cuthbert, 2020
- Image Credits
- #1-#5 Karen Cuthbert, 2020
