Woonwaard Njirimara Ụlọọrụ by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.
ỌlaedoEserese· 2021
Woonwaard Njirimara Ụlọọrụ
Client: REBRANDT® — Dutch Masters in Rebranding
Ihe Nrite A' Design Award nke Ọlaedo Winner in Eserese Category
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The Design
About Woonwaard Njirimara Ụlọọrụ
Woonwaard bụ njirimara ụlọọrụ e mepụtara maka otu n'ime nnukwu òtù na-ahụ maka ụlọ obibi na Netherlands. Njirimara a dị ọhụrụ ma dịkwa oke mkpa, ọ na-egosipụta udo na izuike. Nhazi a na-anọchite anya ụdịdị dị iche iche nke ndị na-agbazite ụlọ na akụkụ ọma nke ịgbazite ụlọ. E nyere ngwa ọ bụla otu usoro okirikiri pụrụ iche, nke e si na nhazi ntọala nke ihe karịrị okirikiri 250 n'ụdị mkpokọta na agba dị iche iche nweta. Mgbasa ozi e biri ebi na-eji akwụkwọ FSC nwere asambodo yana agba Pantone isii tinyere oji. Ngwa dijitalụ na-ebelata ojiji akwụkwọ.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaedo
Woonwaard Njirimara Ụlọọrụ meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Woonwaard Njirimara Ụlọọrụ ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Woonwaard Njirimara Ụlọọrụ na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
- Dimensions & Packaging
- Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
- Tags
- rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
- Production Technology
- It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
- Design Challenge
- The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
- Research
- The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
- Inspiration
- Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
- Project Duration
- 3-4 Months region Amsterdam, The Netherlands
- Operation Flow
- DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
- Team Members
- Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute - Image Credits
- All rights REBRANDT®
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