Beauty United Space Nhazi Ime Ụlọ Salọn by John Sun and Renee Zhu

Beauty United Space Nhazi Ime Ụlọ Salọn by John Sun and Renee Zhu is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

ỌlaedoIme Ụlọ· 2020

Beauty United Space Nhazi Ime Ụlọ Salọn

by John Sun and Renee Zhu

Client: DDDD Creative Company

Ihe Nrite A' Design Award nke Ọlaedo Winner in Ime Ụlọ Category

36,437

Verified Award Winner

Verify Award Status for #104564

View at A' Design Award Press Release Award Badge

Colors

The Design

About Beauty United Space Nhazi Ime Ụlọ Salọn

Beauty United Space bụ salọn ntutu na ịma mma nke dị na Wuhan, China. Ime ụlọ ahụ ruru ihe dịka square mita 220 ma na-eweta ọrụ ịkpụ isi, imezi ntutu na etemeete ọnụ n'otu ebe. Agba ndị bụ isi nke njirimara akara ahịa ahụ na-ekewa mpaghara ndị ahụ ma na-emepụta ọdịiche agba siri ike. A na-eji ihe ngosi na-adịghị adị anya nke bọs eme ihe dịka isiokwu n'ime oghere ahụ niile. Ihe ndị e ji arụ ọrụ gụnyere mbadamba terrazzo emebere ụzọ, taịlị simenti, ígwè anaghị agba nchara nke enyo na nke a kụchara akụcha, na oche rọba akpụziri akpụzi. Mpaghara mmekọrịta na ngosipụta ngwaahịa na-enyere ndị ọbịa aka ịghọta akara ahịa ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaedo

Beauty United Space Nhazi Ime Ụlọ Salọn meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Beauty United Space Nhazi Ime Ụlọ Salọn ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Beauty United Space Nhazi Ime Ụlọ Salọn na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
Dimensions & Packaging: About 220 square meters.
Tags: Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
Production Technology: Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
Design Challenge: The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
Research: Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
Inspiration: The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
Project Duration: The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
Operation Flow: B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
Team Members: Interior Design: DDDD Creative Studio
Interior Creative Director: John Sun
Project Manager: Renee Zhu
Design Development & On-site Technology: Herb
Brand Positioning: Creative Fiber Consulting
VI Design: Juke Creative Design Studio
Designer: CHRISTOPHE BRANCHU
Image Credits: Photographer: Sensor Images