Statice Nhazi Njirimara Visual Statice by Jia Cheng

Statice Nhazi Njirimara Visual Statice by Jia Cheng is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2021

Statice Nhazi Njirimara Visual Statice

by Jia Cheng

Client: Statice GmbH

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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Colors

The Design

About Statice Nhazi Njirimara Visual Statice

Statice bụ ụlọ ọrụ dabere na Berlin nke na-enye azịza enweghị aha data maka mmepe teknụzụ na-akwado nzuzo. N'ime oru ngo a, imewe ike na agba doro anya gosipụtara usoro njirimara anya dị egwu. Ntughari nke D abụọ (data mbụ na data synthetic) mejupụtara akara aha S, nke na-eduga na njirimara ọhụụ bara uru na pụrụ iche. Agba na-adọrọ adọrọ ọ bụghị naanị site na statice (Sea lavenders) na-achakwa agba na-egosipụta njirimara ika ozugbo ma na-ewulite ntụkwasị obi, na-eme ka onyinyo ahụ pụta ìhè.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Statice Nhazi Njirimara Visual Statice meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Statice Nhazi Njirimara Visual Statice ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Statice Nhazi Njirimara Visual Statice na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
Dimensions & Packaging: The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
Tags: Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
Production Technology: The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
Design Challenge: Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
Research: Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
Inspiration: Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
Project Duration: The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
Operation Flow: It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.