Neon Nights Ọrụ Bụ Isi: Oghere Ndị Nhazi Ahịa Ngosi nke Hong Kong Trade Development Council

Ihe emepụtara bụ Neon Nights Ọrụ Bụ Isi: Oghere Ndị Nhazi Ahịa Ngosi nke Hong Kong Trade Development Council bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Mmemme na Ihe Omume.

ỌlaọchaMmemme· 2021

Neon Nights Ọrụ Bụ Isi: Oghere Ndị Nhazi Ahịa Ngosi

nke Hong Kong Trade Development Council

Onye Ahịa: Hong Kong Trade Development Council

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Mmemme

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Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Neon Nights Ọrụ Bụ Isi: Oghere Ndị Nhazi Ahịa Ngosi

Neon Nights bụ nhazi ihe omume nke e mepụtara maka ahịa ngosi ejiji na Hong Kong. Echiche a na-ejikọ ọtụtụ agba ejiji nke oge a na ọdịdị nke mgbaama okporo ámá neon oge ochie nke Hong Kong. E mere ebe atọ. Otu ihe mmalite nnabata guzoro n'ọnụ ụzọ isi nke ebe ahụ. E mere ka ọnụ ụzọ mbata nke ụlọ ngosi kwekọọ. N'ime ụlọ ahụ, oghere ọrụ dị iche iche nke iri atọ na mita square na-anabata ihe ngosi ejiji, ọmụmụ ihe na nzukọ na-abụghị nke ọ bụla. Osisi ígwè nwere ụkpụrụ e gbupụrụ, mpempe agba nwere ìhè n'azụ na akara ụdị neon na-emepụta ọdịdị na-egbuke egbuke.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Neon Nights Ọrụ Bụ Isi: Oghere Ndị Nhazi Ahịa Ngosi meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Neon Nights Ọrụ Bụ Isi: Oghere Ndị Nhazi Ahịa Ngosi ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Neon Nights Ọrụ Bụ Isi: Oghere Ndị Nhazi Ahịa Ngosi bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
Nha & Mkpuchi: For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
Mkpado: Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
Teknụzụ Mmepụta: All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
Ịma Aka Imepụta: The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
Nchọpụta: Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
Mkpali: The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
Oge Ọrụ: The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
Usoro Ọrụ: The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
Patentị: Copyrights belong to Hong Kong Trade Development Council, 2019
Ndị Otu: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong
Asụsụ Foto: Hong Kong Trade Development Council