Twilight Ọrụ Bụ Isi: Nhazi ime ụlọ ahịa mmefu by Dot Dot Studio and Process Ltd.

Twilight Ọrụ Bụ Isi: Nhazi ime ụlọ ahịa mmefu by Dot Dot Studio and Process Ltd. is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

BronzIme Ụlọ· 2021

Twilight Ọrụ Bụ Isi: Nhazi ime ụlọ ahịa mmefu

by Dot Dot Studio and Process Ltd.

Client: Dot Dot Studio

Ihe Nrite A' Design Award nke Bronz Winner in Ime Ụlọ Category

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The Design

About Twilight Ọrụ Bụ Isi: Nhazi ime ụlọ ahịa mmefu

Ederede Akwụkwọ: Ọrụ a na-eji akụkọ oghere iji mee ka ndị ọbịa jiri ahụ ha niile bata n'akụkọ, ọchịchọ, na mmalite nke mmanya ọ bụla, mee ka ihe ndị e ji kpụọ ya na akụkọ ha na-emetụ n'obi bụrụ ihe a pụrụ iji aka rute ya n'ime oghere ahụ. E chepụtara ya iji nabata naanị otu ìgwè mmadụ n'otu oge, ụlọ ahịa a na-enye ahụmịhe pụrụ iche na nke nsọ ebe ndị ọbịa nwere ike iji anụ ahụ ise ha niile mata ọnọdụ ọma nke ngwaahịa ahụ nke ukwuu. Na mgbakwunye na ịkwalite mmekọrịta mmadụ na ibe ya, ahụmịhe ahụ n'ozuzu ya na-ejikọta mmekọrịta dị n'etiti mmadụ, gburugburu ebe obibi, yana mkparịta ụka jikọtara ọnụ dị n'etiti oghere dị iche iche.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Twilight Ọrụ Bụ Isi: Nhazi ime ụlọ ahịa mmefu meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Twilight Ọrụ Bụ Isi: Nhazi ime ụlọ ahịa mmefu ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Twilight Ọrụ Bụ Isi: Nhazi ime ụlọ ahịa mmefu na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project aims to create a spatial narration, through which customers have come to understand the story behind the beverage they drink as well as the provenance of ingredients. The store is designed to serve one group of clients at a time, encouraging them to appreciate the product with all the senses and feel its worth with the heart. The overall experience helps to facilitate not only interaction between people but also spiritual conversation between human among alternative spaces.
Dimensions & Packaging: 42 Meter Square
Tags: Interior, Design, Primona, Commercial, Healthy, Beverage
Production Technology: We use high reflectivity of metal and mirror to create a sensual world. It is multi-dimensional and pervasive. The main source of illumination feels as warm as the Sun and stars, mimicking the warmth that chicken essence brings to the body and soul. From afar, mountains glitter gold in the Sun. Sapphire blue velvet and marble floor are intersected by golden lines as if rays of light, guiding the eye to the brand’s logo. As the centerpiece of the store, the sapphire blue counter appears to float on the marble ground, adding a sense of distinctiveness to the product.
Design Challenge: It is a bold project, trying to make customers understand the history and culture behind the traditional brand over a 65ml cup of beverage. The space plays an important role. It flows and reflects like rays of golden light, recalling the nourishing nectar of chicken essence. We have created an astonishing space. It is warm and impressive like the product, converting those who have experienced it into endorsers.
Research: Through contemporary design, we attempt to evoke a sense of being surrounded by nature during the 30-minute beverage experience provided by the store. Customers’ attention is guided by the contrasting color palette that dominates the storefront into the center of the interior. Inside, large titanium lattices reflect the hubbub of city streets, and at the same time, invoke longing for nature in people’s mind. Desire, imagination and reality intertwine, creating a kaleidoscope of reflections and imagery.
Inspiration: The Goal: To create an overall experience with the product, where the space plays an important role.
The Method: Reflections on metal lattices create a sense of illusion where nature imagery and reality intertwine
The Impact: To create a leisure space and bring healthy concepts to the neighboring communities.
Project Duration: The Interior project started in March 2018 and finished in March 2019 in Taipei, Taiwan.
Operation Flow: In response to today's health-conscious society, the product aims to put emphasis on the trusting relationship between people. We believe that the simpler the product, the stronger the message behind it should be. Through a seemingly authentic cup of chicken essence, the brand attempts to inspire customers to experience the traditional culture and healthy philosophy, in the meantime, appreciate the natural and aesthetic environment.
Team Members: Director of Design: Min-Chin HSU
Designer: Hsiao-Chieh CHOU