Curridabat Ciudad Dulce Ọrụ Bụ Isi: Ịnye Ebe Akara by Fabrizzio Mendez

Curridabat Ciudad Dulce Ọrụ Bụ Isi: Ịnye Ebe Akara by Fabrizzio Mendez is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaọchaEserese· 2021

Curridabat Ciudad Dulce Ọrụ Bụ Isi: Ịnye Ebe Akara

by Fabrizzio Mendez

Client: Kerigma

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Category

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The Design

About Curridabat Ciudad Dulce Ọrụ Bụ Isi: Ịnye Ebe Akara

Curridabat Ciudad Dulce bụ mmemme ịnye ebe akara e mepụtara maka otu obodo dị na Costa Rica. Akara ahụ na-akwado ọhụ Ciudad Dulce, ma ọ bụ Obodo Ụtọ, nke na-akwalite ahụmịhe ọma maka ụmụ amaala niile site n'iwere ihe atụ n'ọdịdị okike. E wuru usoro anya ahụ site n'ọdịdị, ụkpụrụ na nhazi a na-emeghachi ugboro ugboro nke a chọtara na gburugburu ebe okike, ya na ụkpụrụ hexagon na-echetara ụlọ aṅụ dị ka isi ihe. A na-etinye njirimara mgbanwe agbanwe a n'ihe ndị e biri ebi na ndị dijitalụ, ụlọ, akara ime ihu igwe na ngwongwo ọha, ka ụdị ndị na-ekiri dị iche iche wee nwee ike ịmata obodo ahụ ngwa ngwa.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Curridabat Ciudad Dulce Ọrụ Bụ Isi: Ịnye Ebe Akara meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Curridabat Ciudad Dulce Ọrụ Bụ Isi: Ịnye Ebe Akara ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Curridabat Ciudad Dulce Ọrụ Bụ Isi: Ịnye Ebe Akara bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Just as nature uses principles to function, develop and organiztion, a city can also use these principles to create community and develop. With this idea in mind, we chose aspects of harmony, organization, and logic that can be found in nature; such as fractal geometry, symmetry, spirals, stripes, fractures, etc. In the end, we chose the patterns of nature which show a coherent and organized growth. This reflects the methodology of Curridabat Ciudad Dulce. We also decided that the brand should be flexible so that it can express the diversity of the city's audiences and activities.
Dimensions & Packaging: The use of circumscribed hexagon-shaped patterns of nature (as in beehives) is the axis on which the visual system is supported, which will facilitate the identification and differentiation of the brand in all graphic materials with which audiences interact.
Tags: Curridabat, Ciudad Dulce, Branding, Costa Rica, Place Brand, Kerigma Branding, Flexible Brands, City Brand
Production Technology: Once the essence of the brand is defined– which serves as the basis of the project – a divergent creative exercise is made to capture relevant ideas and visuals, which will then be tested and filtered in another convergent exercise, from which 3 different creative paths that work are defined. Finally, the most suitable one is chosen to meet the objectives of the brand. The Adobe Creative Cloud design tools were used for final realization.
Design Challenge: The challenge was to build a visual system that reflects a city that cares about the well-being of its inhabitants, not only humans, but also non-humans, such as pollinators (bees, butterflies and hummingbirds), as well as plants and trees, along with all other organisms, which are recognized as citizens. This new identity should reflect that the vision of development is inspired by nature, with a balance between the rational-scientific and the emotional-holistic elements. In addition, it had to be flexible enough to support the diversity of programs, projects and activities that different audiences interact with.
Research: Several in-depth interviews were conducted with key people in the local government. We review various demographic studies of the city, as well as documentation explaining the vision of Ciudad Dulce. We carried out an audit of the graphic materials and communicative efforts that had been used; also, we analyzed aspects of the city and its people, among other things. All this to fully understand the essence of the brand. The objective was to define a brand that adequately reflected the innovative vision that the city had been successfully implementing for several years. This defined the essence of the brand, the differentiating attributes, the values, the archetype of personality of the brand and its main purpose. From here, the design of the logo and the rest of the visual system continued.
Inspiration: Ciudad Dulce (Sweet City) is a methodology based on nature; its purpose is to promote a positive experience for all citizens, by seeking inspiration in nature. Thus, it is from that inspiration that this flexible brand arises; it is built from shapes in repetition, patterns, organization, and structures present in the natural environment. These can be found in something on a large scale, such as city topography, or something as small as the veins in a leaf or a fingerprint.
Project Duration: This project was developed in the city of Curridabat, in Costa Rica. It started in July 2018 and ended in April 2019. Since then, it has worked together with the local government of Curridabat to expand other derivative projects and to accompany them in the process of brand implementation.
Operation Flow: The vision of development in Curridabat Ciudad Dulce is part of the creative and generative logic of nature. This logic is reflected in everything the brand does to reach the diversity of the citizens. The hexagon patterns visible on all physical and digital graphic materials, outdoors, buildings, public furniture and more, make it easy for audiences to live the universe of the brand.
Team Members: Fabrizzio Mendez
Yesenia Salazar
Carolina Carrillo
Jeisson Sibaja
Gabriel Jimenez
Beatriz Aguilar
Image Credits: All photographs by Fabrizzio Mendez