Transformers the Skin Test House Ọrụ Bụ Isi: Ụlọ Ahịa Mberede by Hsuan-Hui Lee

Transformers the Skin Test House Ọrụ Bụ Isi: Ụlọ Ahịa Mberede by Hsuan-Hui Lee is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Igwe in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

IgweIme Ụlọ· 2021

Transformers the Skin Test House Ọrụ Bụ Isi: Ụlọ Ahịa Mberede

by Hsuan-Hui Lee

Client: Birkin Creative Integrated Marketing Service Limited

Ihe Nrite A' Design Award nke Igwe Winner in Ime Ụlọ Category

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The Design

About Transformers the Skin Test House Ọrụ Bụ Isi: Ụlọ Ahịa Mberede

Ederede Akwụkwọ: Transformers the Skin Test House bụ ụlọ ahịa mberede e mepụtara maka otu ụdị akara ngwa ịchọ mma. E ji kọntena nwere ihe owuwu ígwè wuo ụlọ ahịa a, ebe ala, elu ụlọ na mgbidi ya mepụtara site na osisi na ihe ndị na-emerụghị gburugburu ebe obibi. Igbe ọkụ LED na ebe ngosipụta na-egosi ngwaahịa ndị dị n'ime ya. Enwere ike ijikọta akụkụ ndị a n'ime awa iri na abụọ, wee jikọta ha n'ọnụọgụ dị iche iche, e nwekwara ike ịgbakwunye ihe mkpuchi maka oge mmiri ozuzo. Ihe ndị e ji rụọ ọrụ niile bụ ndị a pụrụ iji ọzọ, a naabụzikwa ụlọ ahịa a wuo ma kwatuo ihe dị ka ugboro iri isii maka mmemme ngosipụta n'ebe ọha na eze.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Transformers the Skin Test House Ọrụ Bụ Isi: Ụlọ Ahịa Mberede meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Transformers the Skin Test House Ọrụ Bụ Isi: Ụlọ Ahịa Mberede ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Transformers the Skin Test House Ọrụ Bụ Isi: Ụlọ Ahịa Mberede maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Dimensions & Packaging: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Tags: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
Production Technology: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Design Challenge: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Research: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Inspiration: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Project Duration: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Operation Flow: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
Team Members: Birkin Creative Integrated Marketing
Image Credits: Birkin Creative Integrated Marketing