$Refracting Reality Ọrụ Isi: Nhazi Akwụkwọ by Ching-Fa Lung$

Refracting Reality Ọrụ Isi: Nhazi Akwụkwọ by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Mbipụta na Mgbasa Ozi Ebipụtara Competition Category.

ỌlaọchaMbipụta· 2021

Refracting Reality Ọrụ Isi: Nhazi Akwụkwọ

by Ching-Fa Lung

Client: Art Center College of Design

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Mbipụta Category

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The Design

About Refracting Reality Ọrụ Isi: Nhazi Akwụkwọ

Refracting Reality bụ akwụkwọ gbasara ìhè na echiche mmadụ. Akwụkwọ a na-enyocha njiri mara ìhè anọ: nchọgharị (refraction), ntụgharị (reflection), nkesa (diffraction) na nnyonye anya (interference). A na-egosipụta àgwà ndị a site na mkpụrụedemede na foto n'ofe ibe 368. A họọrọ akwụkwọ ndị e techara na ndị a na-etechaghị iji kwado echiche dị iche iche nke ìhè. A na-ejide prizim siri ike n'ọkpụkpụ azụ akwụkwọ ma onye na-agụ akwụkwọ nwere ike iwepụ ya. Site na prizim ahụ, ndị na-agụ akwụkwọ nwere ike ilebanye anya n'omume ìhè ozugbo ma soro foto ndị e biri ebi mekọrịta ihe.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Refracting Reality Ọrụ Isi: Nhazi Akwụkwọ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Refracting Reality Ọrụ Isi: Nhazi Akwụkwọ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Refracting Reality Ọrụ Isi: Nhazi Akwụkwọ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
Dimensions & Packaging: W8.5" x D1.75" x H11.75", 368 pages
Tags: Book Design, Editorial Design, Typography, Transmedia Design
Production Technology: The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
Design Challenge: To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
Research: In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries.

Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project.
Inspiration: Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
Project Duration: The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
Operation Flow: Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
Image Credits: Photographer: Kevin Martin