SciFest Los Angeles Sistemu Njirimara Fest by Ching-Fa Lung

SciFest Los Angeles Sistemu Njirimara Fest by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2021

SciFest Los Angeles Sistemu Njirimara Fest

by Ching-Fa Lung

Client: Art Center College of Design

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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The Design

About SciFest Los Angeles Sistemu Njirimara Fest

Ederede Akwụkwọ: SciFest Los Angeles bụ sistemu njirimara fest e mepụtara maka ememme ihe nkiri abalị asatọ nke a chepụtara, nke a raara nye ihe nkiri sayensị na akụkọ ọdịnala (science fiction). Mmemme a na-ahọpụta ihe nkiri sayensị na akụkọ ọdịnala ndị dị oke mkpa site na 1970 ruo 2017, na-ekpuchi ntụsara ụdị dị iche iche dịka mmegharị ọsọsọ, animation, na ihe omimi. Ụdị mkpụrụedemede dimensinal, nke sitere na ihe onyonyo nke akụkụ anọ (four dimensions) niile enwetara ume ya, na-eje ozi dịka asụsụ onyonyo bụ isi maka ngwa niile e ji ya arụ ọrụ. Poster ndị ahụ na-arụ ọrụ na mmekọrịta na eziokwu agbatịrị (augmented reality), nke na-eme ka ndị na-ekiri nweta ohere inyocha omimi ya. Interface nke app na weebụsaịtị na-eji onyonyo dimensinal atọ na-agagharị agagharị (kinetic three-dimensional graphics).

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

SciFest Los Angeles Sistemu Njirimara Fest meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na SciFest Los Angeles Sistemu Njirimara Fest ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ SciFest Los Angeles Sistemu Njirimara Fest maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
Tags: Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
Production Technology: Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
Design Challenge: To re-design a pre-existing event and create holistic design experience through branding.
Research: Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
Inspiration: Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
Project Duration: The project started in December 2017 but finished in December 2019 in Pasadena.
Operation Flow: All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.