Harlem Advocacy Usoro Poswa by Jiaqi Song

Harlem Advocacy Usoro Poswa by Jiaqi Song is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2021

Harlem Advocacy Usoro Poswa

by Jiaqi Song

Client: Bandujo Advertising Design

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Harlem Advocacy Usoro Poswa

Harlem Advocacy bụ usoro poswa mgbasa ozi e mepụtara maka mmemme nkwado ahụike ọha na eze dabere na Harlem, obodo New York. Poswa ndị a jikọtara akara ụlọ ọrụ (brand lock up) na ihe oyiyi e sere ese, ebe akara ọ bụla na-anọchite anya otu ọrụ, dịka nkwado gbasara ahụike, mmekọrịta ọha, agụmakwụkwọ, ma ọ bụ ọrụ. Otu isi poswa na-egosi akara niile ọnụ. Maka nkesa nye ọha na eze, e kewara usoro a n'ime poswa nke ọ bụla, nke ọ bụla na-egosi otu akara n'oke ogo ukwuu. Ụdị onyonyo ahụ sitere n'aka nkà ihe ọmụma pop art (pop art) mee ka ndị bi n'ógbè ahụ wee mata ọrụ ndị ahụ ngwa ngwa.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Harlem Advocacy Usoro Poswa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Harlem Advocacy Usoro Poswa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Harlem Advocacy Usoro Poswa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensions & Packaging: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Tags: graphic design, poster, illustrations, social service, poster design
Production Technology: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Design Challenge: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Research: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiration: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Project Duration: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Operation Flow: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.