The Hub Ọrụ Bụ Isi: Ụlọ E Ji Eme Ọtụtụ Ihe by Adel Badrawy

The Hub Ọrụ Bụ Isi: Ụlọ E Ji Eme Ọtụtụ Ihe by Adel Badrawy is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Igwe in Nhazi Ụlọ Owu, Ụlọ na Ihe Owuwu Competition Category.

IgweỤlọ Owu· 2021

The Hub Ọrụ Bụ Isi: Ụlọ E Ji Eme Ọtụtụ Ihe

by Adel Badrawy

Client: Rawasem Architecture Workshop 'RAW'

Ihe Nrite A' Design Award nke Igwe Winner in Ụlọ Owu Category

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The Design

About The Hub Ọrụ Bụ Isi: Ụlọ E Ji Eme Ọtụtụ Ihe

Ederede Akwụkwọ: The Hub bụ ụlọ e ji eme ọtụtụ ihe dị na Riyadh, Saudi Arabia. Nhazi ya na-ejikọta ụlọ oriri na ọṅụṅụ, obere ụlọ ahịa, nnukwu mpaghara ntụrụndụ maka ndị na-eto eto na oghere ọfịs, nke ọ bụla nwere ọnụ ụzọ na ụzọ mgbago ya. A na-ekpokọta ọrụ niile n'okpuru otu nnukwu mkpuchi, nke na-eme ka oghere ndị dị n'okpuru ya nwee ndò ma na-echetara mmadụ ahịa achịcha ọdịnala. Ụzọ ndagide, akwaji, ubi n'elu ụlọ, na mpaghara e ji ahịhịa na osisi chọọ mma na-ejikọta oghere dị iche iche. Mpaghara e wuru n'ozuzu ya bụ 20,000 mita kwụ n'ọnọdụ, nke gụnyere 8,400 mita kwụ n'ọnọdụ nke bụ mpaghara dị n'èzí nakwa nke e ji ahịhịa chọọ mma.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

The Hub Ọrụ Bụ Isi: Ụlọ E Ji Eme Ọtụtụ Ihe meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na The Hub Ọrụ Bụ Isi: Ụlọ E Ji Eme Ọtụtụ Ihe ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ The Hub Ọrụ Bụ Isi: Ụlọ E Ji Eme Ọtụtụ Ihe maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a mixed-use building. It consists of restaurants, small retail shops, huge recreational area for the youth and finally office areas that are possibly for reastaurants management.
Every single function of these has it's own accessibility and experience, yet all under one roof, in this case 'huge canopy'.
Distributed as the following, the ground and the mezzanine floor accommodate the restaurants. The first floor is for restaurants and a recreational area for youth both totally separated with unique accessibility for each, while the second floor accommodates the office spaces with separated accessibility and vertical circulation.
Dimensions & Packaging: This project has a total BUA of 20,000 m2.
The area is efficiently distributed as follows.
10,100 m2 of rentable indoor and outdoor areas, 2,400 m2 of service areas and 8,400 m2 of outdoor and landscape area.
Tags: commercial, Architecture, Sustainability, Contemporary, mall, AlRiyadh, KSA
Production Technology: Stating the various functions this project accommodates with different privacy levels for each. The design team had to think of this building as a small urban project with different buildings, different heights, and different access with corridors and landscape in between.
Even creating bridges between buildings and roof gardens to make it seem like a living city under one roof.
This small city needed a universal canopy to protect and enhance this feeling of authentic urbanism.
Design Challenge: The big challenge was to design a place that accommodates so many functions with so many different privacy levels for each. Yet all under one roof, with one main entrance, only allowed at the north side.
The Saudi culture has a huge impact when it comes to retail and dining projects like this one.
Since it's culturally not allowed in the malls of KSA for the youth to access malls or food courts by their own unless with a family, the challenge was to distinguish the youth recreational area and separate it from the restaurants to prevent duplication. The same goes to the office areas.
The hot dry climate was also a big challenge. Since it's considered an authentic urban experience, there had to be outdoor spaces, roof gardens and terraces overlooking one of the main axis of Al Riyadh.
The design after all had to provide comfort climate solutions for the users.
Inspiration: As a place of retail, dining and office spaces, the project was inspired mainly by the old traditional market 'souq' in the middle east, where the functions are almost the same.
The narrow corridors passing through the retails, the universal canopy covering the spaces underneath creating an authentic urban experience and protecting people from the direct sun rays, along with the harsh stone covered facades with its traditional pattern.
All designed with a contemporary treatment that fits perfectly with today's retail brands as well as modern day costumers.
Project Duration: This project is located in the heart of Al Riyadh, KSA. It's in the intersection of two main roads, the eastern ring road and Abdullah Bin Rashed road.
The design started in march 2019 and the construction documents are on going.
Operation Flow: The hub gives an authentic urban experience for people dining, playing, working or just walking in the corridors or roof gardens within one universal space.
It serves families who are dining while sending their young ones to a place where they can play and hang out without mixing both zones. A recreational area that also allows individual youths to attend without families.
It gives offices a unique experience to be a part of this small city with it's roof gardens, landscape and connecting bridges, while clearly viewing the city of Riyadh.
Team Members: Lead Architect : Adel Badrawy
Senior Architect : Sarah Ashraf
Architect : Menna Ehab