3 Mobile Lifestyle Store Ọrụ Bụ Isi: Nhazi Ime Ụlọ Ahịa by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ime Ụlọ na Ngosipụta Competition Category.
ỌlaọchaIme Ụlọ· 2021
3 Mobile Lifestyle Store Ọrụ Bụ Isi: Nhazi Ime Ụlọ Ahịa
Client: IMO design
Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ime Ụlọ Category
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Verify Award Status for #108092The Design
About 3 Mobile Lifestyle Store Ọrụ Bụ Isi: Nhazi Ime Ụlọ Ahịa
Ederede: 3 Mobile Lifestyle Store bụ nhazi ime ụlọ ahịa maka otu ụlọ ọrụ netwọk ekwentị dị na Hong Kong. Ụlọ ahịa a na-ekpuchi mita mkpọmkpọ 150. Ndịọcha na ndịojii na-emegiderịta onwe ha na-agba gburugburu akụkụ niile nke oghere ahụ. Ahịrị obosara na-agafe agafe na-eme ka ihe ọkụ ahịrị na usoro ala. Ihe mmeju osisi na-agbakwụnye echiche nke udo na dịkarịsịrị mfe. Mpaghara ọrụ ndị ahịa na-eji akwa ndozi mkpọtụ nke sitere na echiche oche ụgbọ elu klaasị mbụ. Ụlọ ọrụ mechiri emechi nwere akwa iko a pụrụ imeghe na-eweta nkuzi ma nwee ike imeghe na mpaghara ire ahịa maka mmemme.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaọcha
3 Mobile Lifestyle Store Ọrụ Bụ Isi: Nhazi Ime Ụlọ Ahịa meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na 3 Mobile Lifestyle Store Ọrụ Bụ Isi: Nhazi Ime Ụlọ Ahịa ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. 3 Mobile Lifestyle Store Ọrụ Bụ Isi: Nhazi Ime Ụlọ Ahịa bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
- Dimensions & Packaging
- Total floor area: 150 metre square.
- Tags
- 3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
- Production Technology
- For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
- Design Challenge
- The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
- Research
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
- Inspiration
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
- Project Duration
- The project started in Match 2019 in Hong Kong and finished in July 2019.
- Operation Flow
- The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung - Image Credits
- IMO design, Bobby Wu
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