Hang Seng Bank Ime Ụlọ Ngalaba Bank by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Ime Ụlọ na Ngosipụta Competition Category.
BronzIme Ụlọ· 2021
Hang Seng Bank Ime Ụlọ Ngalaba Bank
Client: IMO design
Ihe Nrite A' Design Award nke Bronz Winner in Ime Ụlọ Category
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About Hang Seng Bank Ime Ụlọ Ngalaba Bank
Ederede Akwụkwọ: Hang Seng Bank bụ ime ụlọ ngalaba bank nke ọgbọ ọhụrụ dị na Hong Kong. Ngalaba a kpuchie mita sikweya iri atọ na abụọ na iri ise na abụọ, nwee usoro edobe ime ụlọ mepere emepe na na-anabata ndị ọbịa, yana ìhè dị mma na ihe osise osisi na-enye ọkụ ọkụ. Njikọtara ọrụ dijitalụ na ime ụlọ, gụnyere tiketi dijitalụ, ogwe ọrụ dijitalụ, na kaunta onwe onye. Ndị ahịa nwere ike ịnweta tiketi dijitalụ maka ọrụ kaunta site na ngwa mobaịl bank tupu ha erute. Nzube nhazi a bụ ibelata oge ichere n'ime ngalaba na ime ka ọrụ bank dịkwuo mfe na mmekọrịta.
The Recognition
About the Ihe Nrite A' Design Award nke Bronz
Hang Seng Bank Ime Ụlọ Ngalaba Bank meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Hang Seng Bank Ime Ụlọ Ngalaba Bank ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Hang Seng Bank Ime Ụlọ Ngalaba Bank na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
- Dimensions & Packaging
- Total area: 152 meter square.
- Tags
- Bank, bank design, e-banking, Branch design, retail design, New Generation banking
- Production Technology
- To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
- Design Challenge
- The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
- Research
- Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
- Inspiration
- The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
- Project Duration
- The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
- Operation Flow
- This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung - Image Credits
- Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab
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