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Protect Biodiversity Akwụkwọ Mmado by Rui Ma

Protect Biodiversity Akwụkwọ Mmado by Rui Ma is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.


BronzEserese· 2021

Protect Biodiversity Akwụkwọ Mmado

by Rui Ma

Client: Rui Ma

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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The Design

About Protect Biodiversity Akwụkwọ Mmado

Nke a bụ usoro akwụkwọ mmado dị iche iche Rui Ma mepụtara iji bulie mmata nke ichekwa ụdị ndụ dị iche iche. Emebere akwụkwọ ịma ọkwa ndị a ka ụzọ asatọ iji chekwaa ụdị ndụ dị iche iche n'asụsụ Bekee na Chinese. Ọ na-agụnye: Nyere ndị aṅụ aka, Chebe ọdịdị, kụọ ihe ọkụkụ, na-akwado ugbo, chekwaa mmiri, megharịa ma jiri ya mee ihe, gagharịa, gaa n'ubi Botanical.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Protect Biodiversity Akwụkwọ Mmado meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Protect Biodiversity Akwụkwọ Mmado ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Protect Biodiversity Akwụkwọ Mmado na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a series of poster designs Rui Ma created to raise the awareness of conserving biodiversity. The posters are designed as eight ways to protect biodiversity in both the English and Chinese languages. It includes: “Help the Bees”, “Protect Nature”, “Plant a Plant”, “Support Farms”, “Conserve Water”, “Recycle and Reuse”, “Take a Walk”, “Visit Botanical Gardens”.
Dimensions & Packaging
The design was created entirely digital and paperless. In this way, the production would be without a physical printing process, and the audiences can view it through the internet.
Tags
Graphic Design, Poster Design, Visual Communication Design, Sustainability
Production Technology
I am always thinking: How visual communication design could help with solving environmental problems? After doing some research online, I decided to make this series of posters to visually attract people's attention and encourage everyone to participate in making our environment better. The design was created entirely digital and paperless. In this way, the production would be without a physical printing process, and the audiences can view it through the internet.
Design Challenge
The most challenging part of this project would be the selection of subjects. There are plenty of environmental problems that we need to pay attention to. In the end, I decided to choose the subject: ways to protect biodiversity, because biodiversity provides healthy ecosystems that are really important to the earth.
Research
Research online from Google, Chose from subjects, Decided the categories, Had conversations with others if they realize the problems, Considered what would be the best/most sustainable way to produce the design.
Inspiration
The inspiration was from a film about saving the world by protecting the environment. By educating herself on how to protect biodiversity, Rui Ma created a series of posters to raise awareness of conserving biodiversity through visual communication design.
Project Duration
The project was started and finished in 2020 in Los Angeles, USA.
Operation Flow
The design was created entirely digital without a physical printing process, and the audiences can view the design through the internet, such as digital magazines, social media accounts, and design blogs, etc. For example, the design is posted on different media such as Print Magazine, Creative Boom, Mindsparkle Mag, IdN World Magazine, etc.
Links to the articles:
https://bit.ly/3rKDpZX
https://bit.ly/3exjr12
https://bit.ly/30EmTPm
https://bit.ly/3rHmxDz
https://bit.ly/3bH0nvC

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