Tongrentang Zhima Health Nhazi Ime Ụlọ Ahịa nke Yong Wong

Ihe emepụtara bụ Tongrentang Zhima Health Nhazi Ime Ụlọ Ahịa nke Yong Wong bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Ọlaedo na Udi Asọmpi Nhazi Ime Ụlọ na Ngosipụta.

ỌlaedoIme Ụlọ· 2021

Tongrentang Zhima Health Nhazi Ime Ụlọ Ahịa

nke Yong Wong

Onye Ahịa: Beijing Tongrentang Health

Onye Meriri Ihe Nrite A' Design Award nke Ọlaedo na Udi Ime Ụlọ

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Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

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Nhazi a

Maka Tongrentang Zhima Health Nhazi Ime Ụlọ Ahịa

Tongrentang Zhima Health bụ ụlọ ahịa ahụmahụ dị na Beijing. Ụlọ ahịa a ruru square mita 5000 n'ala atọ. A na-enye nri mgbakwunye maka ahụike, nri na-edozi ahụ na ngwaahịa nlekọta ahụike ndị gụnyere teknụzụ ahụike n'otu ebe. E jiri mpaghara buru ibu nke ihe ndị dị iche iche, dị ka osisi siri ike na ọla brass, rụọ ọrụ n'ime ụlọ ahụ. Site n'ala mbụ gaa elu, e gosipụtara isiokwu anọ, ya bụ ajụjụ, nri, mgbake na ọgwụgwọ. Ụlọ ahịa a na-ejekwa ozi dị ka ebe mmekọrịta mmadụ na ibe ya dị mma maka ndị ahịa.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaedo

Tongrentang Zhima Health Nhazi Ime Ụlọ Ahịa meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Tongrentang Zhima Health Nhazi Ime Ụlọ Ahịa ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Tongrentang Zhima Health Nhazi Ime Ụlọ Ahịa na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Nha & Mkpuchi: 5000 square meters, 3 floors
Mkpado: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Teknụzụ Mmepụta: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Ịma Aka Imepụta: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Nchọpụta: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Mkpali: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Oge Ọrụ: This project started in May 2019 and finished in December 2019 in Beijing.
Usoro Ọrụ: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Ndị Otu: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Asụsụ Foto: Beijing Wuxiang Space Architecture Design