Eco Expo Korea Akwụkwọ Akara by Juwon Kim and Nakyeong Shin

Eco Expo Korea Akwụkwọ Akara by Juwon Kim and Nakyeong Shin is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2021

Eco Expo Korea Akwụkwọ Akara

by Juwon Kim and Nakyeong Shin

Client: KEITI(Korea Environmental Industry&Technology Institute)

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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The Design

About Eco Expo Korea Akwụkwọ Akara

Ederede Akwụkwọ: Eco Expo Korea bụ akwụkwọ akara na nhazi ihe onyonyo weebụ metụtara ọzara nri. E mepụtara akwụkwọ akara a n'ogo A0, nke dị 1189 site na 841 millimita. Ọtụtụ oyi akwa piksel na-apụta ma na-apụ n'elu onyonyo osisi, na-emebi ha ma ọ bụ na-agbanwe ha ka ha bụrụ ụdị ọhụrụ. Oyi akwa ọ bụla na-ekpuchi nke gara aga site n'ịgbanwe nha ya. Mmetụta a na-ezi ihe gbasara njehie 404 ma na-egosipụta oghere dị n'etiti osisi mbụ na echiche ọhụrụ a họpụtara aka. Ebumnuche nhazi a bụ ikpali mmadụ ịmata banyere ụdị osisi ndị na-ala n'iyi.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Eco Expo Korea Akwụkwọ Akara meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Eco Expo Korea Akwụkwọ Akara ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Eco Expo Korea Akwụkwọ Akara na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The graphic design '404 not found', displayed in 'Eco Expo' in 2019.
In the graphics, multiple pixel layers repeat their appearance and disappearance being damaged or transforming into new images. There are layers implying the concept of plants being artificially selected or vanishing away. The layer cover up the previous by cheaning its ratio. This represents the gap between the original plant and the artificially selected new concept as in the 404 error.
Dimensions & Packaging: It consists of poster and web interactive design. Poster has been created in the A0 size. It measures 1189mm x 841mm to be precise.
Tags: design, poster, graphic, eco
Design Challenge: We want to raise awareness about the current situation facing mankind through extreme settings in which the concept of food is newly established due to 404 errors.
Research: We investigated the raw materials (plants) of food that were disappearing.
Recognizing that there are fewer cases of encountering plant prototypes due to processed and fast food, the correlation was quantified and graphically made.
Due to excessive plant species improvement, aquaculture-type indoor cultivation, and industrialization, this situation, in which humans and plants become increasingly distant, contact points disappear, and forget what the raw materials are, was set up as the term "artificial selection of plant concepts" and applied to the design.
Inspiration: The earth faces the problem of 'Food Desertification' with the development of industrialization and processed food. The rapid decline in the number of plants, which are the raw materials for many foods, and genetically modified cultivation introduced a new generation of mankind who knows tomato ketchup but not the tomatoes. The 404 not found graphic shows how such food desertification deforms the original concept of plants and creates a new concept artificially selected.
Project Duration: The project was displayed at COEX Hall in Gangnam, Seoul, from October 13 to November 10, 2019.
Operation Flow: As multiple pixel layers cover the top and bottom of the object, it changes with the pollution level of the environment, the scale of industrialization, and the number of people in the current plant species. When all layers are full, they turn red.
Objects, which are hidden in layers and are increasingly invisible, tell us the progress of food desertification, and can graphically derive the progress of desertification of food that you have searched through the website.
Team Members: Juwon Kim, Nakyeong Shin