Ihe emepụtara bụ Yoonly Njirimara Anya nke Fanny De Bray bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

BronzEserese· 2021

Yoonly Njirimara Anya

nke Fanny De Bray

Onye Ahịa: Made for you

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Eserese

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Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Yoonly Njirimara Anya

Ederede Akwụkwọ: Yoonly bụ njirimara anya emere maka akara ahịa njem nke na-enye ndị na-eme njem na-eto eto ahụmịhe pụrụ iche. Mkpụrụedemede Y jikọtara ya na akara mapụ, na-akpụzi bọtịnụ mgbanwe (on na off) nke na-akwado ozi ntọala, "gbanye ndụ." Mkpụrụedemede abụọ O ka e mere ka ọ dịrị ka akara mgbagwoju anya (infinity), na-egosipụta ncheta nke na-adịgide ndụ dum. Ala nke mkpụrụedemede ọ bụla na-agbaso n'aka nri, na-enye logo ahụ ọdịdị dị ike na nke nwere ụdịdị pụrụ iche. Agba akwụkwọ ndụ ọhịa (duck green) na-echetara mmiri na eluigwe, ebe agba oroma na-echetara ọkụ mmadụ na anyanwụ. E megharịrị njirimara a ka ọ dabara ma na ngwa dijitalụ ma na nke e bipụtara.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Yoonly Njirimara Anya meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Yoonly Njirimara Anya ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Yoonly Njirimara Anya na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Nha & Mkpuchi: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Mkpado: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Teknụzụ Mmepụta: Logo
Business card
Letterhead paper
Envelope
Ịma Aka Imepụta: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Nchọpụta: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Mkpali: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Oge Ọrụ: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Usoro Ọrụ: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patentị: Copyright Made for you
Ndị Otu: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Asụsụ Foto: Copyright Made for you