Jiangmen Culture and Tourism Akara Ngosi na Njirimara Ahia by EUCA Culture and Communications Co. Ltd.

Jiangmen Culture and Tourism Akara Ngosi na Njirimara Ahia by EUCA Culture and Communications Co. Ltd. is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2021

Jiangmen Culture and Tourism Akara Ngosi na Njirimara Ahia

by EUCA Culture and Communications Co. Ltd.

Client: Jiangmen culture, tourism, radio, television and Sports Bureau

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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View at A' Design Award Press Release Award Badge

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The Design

About Jiangmen Culture and Tourism Akara Ngosi na Njirimara Ahia

Jiangmen Omenala na Njem Nlegharị Anya bụ akara ngosi na njirimara ahia e mepụtara maka ngalaba omenala na njem nlegharị anya nke Jiangmen, obodo dị na Mpaghara Guangdong n'ebe ndịda China. Akara ngosi a sitere n'echiche ọdịnala mkpụrụ okwu Chinese bụ Men, nke pụtara ọnụ ụzọ, yana n'ụdịdị nke ọnụ ụzọ ncheta. E jikọtara ihe ndị e siri na ọdịdị obodo, ụlọ omume, ihe nketa omenala, ala na ahịhịa Jiangmen n'ime ụdịdị ọnụ ụzọ ahụ. Aka ọla edo na-egbu maramara na-egosi obodo bara ụba ma dịkwa umeala n'obi. E mepụtara ntuziaka njirimara ahia iji kwado ntinye ya n'ụzọ kwụrụ aka.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Jiangmen Culture and Tourism Akara Ngosi na Njirimara Ahia meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Jiangmen Culture and Tourism Akara Ngosi na Njirimara Ahia ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Jiangmen Culture and Tourism Akara Ngosi na Njirimara Ahia na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.
Tags: Branding, City, Culture and tourism, Logo design, Visual system
Design Challenge: Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
Research: This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
Inspiration: Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
Project Duration: June 2019 – April 2020, Shanghai, China
Operation Flow: To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
Team Members: Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
Image Credits: Ellain Li, Grace Xu， Di Tang