DC Tower - Top of Austria Ntinye Mgbasa Ozi Na-Adịgide Adịgide by Responsive Spaces

DC Tower - Top of Austria Ntinye Mgbasa Ozi Na-Adịgide Adịgide by Responsive Spaces is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Nkà Mma na Nkwụnye Nkà Competition Category.

BronzNkà Mma· 2021

DC Tower - Top of Austria Ntinye Mgbasa Ozi Na-Adịgide Adịgide

by Responsive Spaces

Client: CBRE GmbH

Ihe Nrite A' Design Award nke Bronz Winner in Nkà Mma Category

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The Design

About DC Tower - Top of Austria Ntinye Mgbasa Ozi Na-Adịgide Adịgide

Ụlọ elu DC Tower 1 bụ ụlọ kacha elu nke Austria ma na-enye ihe ngosi nnabata pụtara ìhè. Igwefoto webụ n'elu ụlọ na-anakọta foto, ka oge na-aga na-emepụta ọdọ mmiri onyonyo. A na-ahazi oge ndị a ejidere n'oge dị adị n'ime ihe ndị na-egbu oge. Ọ bụ ihe niile gbasara ịhụ n'anya oge ọ bụla. Ihe mmetụta na-ebuga nsochi ọnọdụ, na-enyere ndị mmadụ aka imetụta nhazi ahụ. Mgbidi LED na foyer na-eme ememe abụọ: ọnọdụ na oge ọ bụla na ya. Na mgbakwunye, ọ na-enye mkparịta ụka n'etiti ndị mmadụ na ụlọ n'onwe ya site na mmekọrịta.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

DC Tower - Top of Austria Ntinye Mgbasa Ozi Na-Adịgide Adịgide meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na DC Tower - Top of Austria Ntinye Mgbasa Ozi Na-Adịgide Adịgide ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. DC Tower - Top of Austria Ntinye Mgbasa Ozi Na-Adịgide Adịgide na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Photos are captured and collected from the tower's roof every 5 minutes, every one representing the location and the uniqueness of every moment alike. 60 floors below a huge LED wall displays time-sliced photo montages in real time.
The application seamlessly switches between different layouts, one time showing slices of the last 24 hours, another time packing moments from the last 12 weeks into one image.
The dialogue between people within the tower is extended by sensors that enable the application to react to presence and motion of them. This way, the tower itself engages in a vivid dialog with them.
Dimensions & Packaging: 10,5 meter by 5 meter LED Wall, 2x Lidar Laser Range Sensor, 6 mega pixel weatherproof webcam on the roof of the tower.
Tags: Responsive Art, Digital Art, Digital Staging, Digital Brand Communication, Media Installation
Production Technology: On the roofs antenna a weatherproof high-resolution webcam was mounted that is connected to a media server in the basement of the tower. This server collects a huge pool of images of weeks and months, that are then delivered to the real time application that feeds the 10,5 by 5 meter LED wall in the middle of the foyer.
Two LiDAR laser range sensors were mounted in two corners of the foyer to provide ideal position tracking of people in the relevant space. The collected tracking data is used by the application to make all time-slice montages actively react to the presence of people in several different ways.
Design Challenge: The uniqueness of the location of the tower needed to be present in the design as well as the uniqueness of the tower itself. Additionally, it was important to emphasize the human aspect of the tower community, the dialog between all people inside the building. The last important aspect was the presence of all special moments, from now till months in the past.
The final appearance of the installation provides familiarity and the feeling of home and on the other hand appears always new and unique. Every five minutes the LED wall shows content in a way that has never been seen before.
Research: The technical research for this project/design was based on the speciality and experience of several team members and covered evaluation and long-time testing of both, the webcam as well as the sensors.
Based on the learnings of the research blended into the final technical concept.
Inspiration: Vienna's DC Tower 1 is Austria's highest building. The business tower provides a work place for many people that enter on the ground floor and never feel the uniqueness of the location.
Tower management wanted to offer an outstanding welcome gesture which fits the brand.
The interactive media installation emphasizes the uniqueness of the tower as well as the power of the moment. Every moment is unique and worth noting. The LED wall in the foyer presents a celebration of both: the location and every moment at it. Additionally it provides dialogue between the people and the building itself through interactivity.
Project Duration: The project launched in August 2020 in Vienna, Austria in the DC Tower 1 and will be a permanent media installation.
Operation Flow: The media installation runs fully self controlled and automated, due to automatic shut-down and start-up routines. The interaction or responsiveness of the installation is provided by both laser range sensors, whose combined tracking data is constantly fed into and processed by the digital installation.
Team Members: Katharina Mayrhofer
Andrea Maderthaner
Martin Zeplichal
Markus Pargfrieder
Wolfgang Maier
Image Credits: Photo / Video / Sound: Eyup Kus