Little Magic Ọrụ Bụ Isi: Njirimara Ụmarịa nke Uwe Ụmụaka by Hsuan-Yun Huang

Little Magic Ọrụ Bụ Isi: Njirimara Ụmarịa nke Uwe Ụmụaka by Hsuan-Yun Huang is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2021

Little Magic Ọrụ Bụ Isi: Njirimara Ụmarịa nke Uwe Ụmụaka

by Hsuan-Yun Huang

Client: Little Magic

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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The Design

About Little Magic Ọrụ Bụ Isi: Njirimara Ụmarịa nke Uwe Ụmụaka

Ederede Akwụkwọ: Little Magic bụ njirimara ụmarịa e mepụtara maka ụdị uwe ụmụaka. Njirimara a ji akara mara ama nke anwansi, oke bekee nke yi okpu, nke dị mfe ma na-atọ ụtọ. E chepụtara ihe osise anụmanụ ndị a iji gbaa ụmụaka na ndị nne na nna ume ka ha na-akwanyere ihe ndị e kere eke nile ugwu n'ụwa. Ejiri owu kọtịnụ nke okike zuru oke, nke enwetara asambodo GOTS, mepụta uwe ndị a; e ji inki na-adịghị egbu egbu bipụta ha, ha enweghịkwa kemịkalụ ọjọọ ọ bụla n'ime ha. E dukwasịrị mkpado njirimara na nke nlekọta n'apụta iyi ka ha ghara ịsụta akpụkpọ ahụ dị nro. E ji kaadịbọọdụ e mepụtaghachiri na rọba (plastic) enwere ike imepụtaghachi mee ngwakọ ihe.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Little Magic Ọrụ Bụ Isi: Njirimara Ụmarịa nke Uwe Ụmụaka meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Little Magic Ọrụ Bụ Isi: Njirimara Ụmarịa nke Uwe Ụmụaka ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Little Magic Ọrụ Bụ Isi: Njirimara Ụmarịa nke Uwe Ụmụaka na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The identity is an iconic symbol of magic – a bunny in a hat, which is simple but yet playful. The animal illustration style is unique and memorable.
Dimensions & Packaging: All clothing comes in different sizes.
Clothing zip bags: 240mm x340mm
Tags: 50mm x 50mm
Paper Sheets: 635mm x889mm
Monthly onesies set boxes:400mm x300mm
Bib boxes: 210mm x 95mm
Tags: Branding, Packaging, Illustration, Children Clothing.
Production Technology: Clothing materials: GOTS certified organic cotton, made of 100% organic cotton. Non-toxic printing, no harmful chemicals, and nickel-free snaps. Free of formaldehyde, AZO, cadmium, and OTC. Usage of accessories complies with CNS 15290 textile safety regulations.

Packaging materials: made from recycled cardboard & 100% recyclable plastic.
Design Challenge: On the creative side, the challenge was to come up with a unique illustration style that can be eye-catching by both children and adults. The brand's image should be playful but educational at the same time, so I spent a lot of time on social media campaigns and used infographic images to tell people about the brand's vales.
Research: Little Magic's brand soul to take care of the future generation and protect our planet. Using all eco-friendly materials to produce both items of clothing and packages is not easy to achieve. It took a long time to find factories that can do that but not too expensive.
Inspiration: The designer believes that every kid has the magic to make their dreams come true－their curiosity, creativity, and imagination inspire. The designer also believes that all creatures on the earth are beautiful in their way – just like magic. The illustrator wants to use the unique animal illustrations to give both children and parents a concept of respecting all creatures on the planet. The usage of eco-friendly materials to take care of the future generation and protect our planet.
Project Duration: The project started in July 2019 in Taiwan and finished in July 2020 in Taiwan, and was exhibited in Taiwan in April 2019.
Operation Flow: Onesies are made by 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch and constructed with a lap-neck design to ensure smooth, hassle-free outfit and diaper changes. The brand label and care label are sewn on the outside of the product to avoid rubbing the baby's skin.

T-Shirt are made of 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch. Elastane rib collar. Double stitching at front collar. Resistant and well maintained. Double stitching at sleeves. The brand label and care label are sewn on the outside of the product to avoid rubbing the kid's skin.

Packaging: Sealed clothing bags maintain product's quality. Jiugongge-liked boxes help people to keep the products neat and clean.
Team Members: Designer: HsuanYun Huang
Illustrator: HsuanYun Huang
Photographer: HsuanYun Huang
Image Credits: Image #1,2,3,4,5,6,7,8,9: Designer HsuanYun Huang, 2020