Lazarus Effekt Ọrụ Bụ Isi: Ihe Ngosi Mkpọsa by Lara Wilkin

Lazarus Effekt Ọrụ Bụ Isi: Ihe Ngosi Mkpọsa by Lara Wilkin is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2021

Lazarus Effekt Ọrụ Bụ Isi: Ihe Ngosi Mkpọsa

by Lara Wilkin

Client: Lara Wilkin

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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Colors

The Design

About Lazarus Effekt Ọrụ Bụ Isi: Ihe Ngosi Mkpọsa

Ederede Akwụkwọ: Lazarus Effekt bụ nchịkọta nke ihe ngosi mkpọsa e mepụtara maka mgbasa ozi mmụta gafere ọtụtụ mgbasa ozi banyere Mmetụta Lazarus. Mmetụta Lazarus, okwu David Jablonski onye ọkà mmụta banyere ihe ochie ndụ chepụtara, na-akọwa mgbake nke ihe ndụ e chere na ọ furu efu ma ọ bụ kwụsị ịdị adị. Ihe ngosi ndị a na-egosi osisi na anụmanụ achọtaghachiri. A na-ese onyinyo ọ bụla dị ka onyonyo vector oji na ọcha, jupụtakwara na nkọwa zuru oke, ka ndị na-ele ya nwee ike ịchọpụta ihe ọzọ mgbe ha lere ya anya ogologo oge. Ihe odide ndị buru ibu na-arụ ọrụ dị ka isi ihe njikọ nke na-ejikọta akwụkwọ mgbasa ozi, mpempe akwụkwọ ozi, mgbanaka mgbasa ozi na eserese ozi.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Lazarus Effekt Ọrụ Bụ Isi: Ihe Ngosi Mkpọsa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Lazarus Effekt Ọrụ Bụ Isi: Ihe Ngosi Mkpọsa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Lazarus Effekt Ọrụ Bụ Isi: Ihe Ngosi Mkpọsa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Dimensions & Packaging: main illustration 32000 mm / 23428 mm
Tags: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Production Technology: Drawn layout and adobe illustrator vectors
Design Challenge: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Research: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Inspiration: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Project Duration: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Operation Flow: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Team Members: Lara Wilkin
Image Credits: Lara Wilkin