Who's That Eating Akwụkwọ Onyonyo Na-awapụta Elu by Keitaro Sugihara

Who's That Eating Akwụkwọ Onyonyo Na-awapụta Elu by Keitaro Sugihara is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaedoEserese· 2021

Who's That Eating Akwụkwọ Onyonyo Na-awapụta Elu

by Keitaro Sugihara

Client: Keitaro Sugihara

Ihe Nrite A' Design Award nke Ọlaedo Winner in Eserese Category

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Colors

The Design

About Who's That Eating Akwụkwọ Onyonyo Na-awapụta Elu

Akwụkwọ mmekọrịta a na-awapụta elu na-eso anụmanụ asaa ka ha na-enwe obi ụtọ n'iri nri kacha amasị ha, nke ọ bụla nwere mpịaji 3D na-awapụta na-egosi ụdị iri nri ha pụrụ iche. E mere mpịaji ọ bụla site n'iji otu ibe akwụkwọ e bere ebi, yana ibe akwụkwọ nkwado nke abụọ na-ekpughe ihe dị n'ime ọnụ nke ọ bụla ma na-agbakwunye ike nhazi. Nhazi dị mfe a, ejikọtara ya na ihe osise collage akwụkwọ, na-eweta ndụ nye anụmanụ ọ bụla. Ederede ahụ gụnyere ụda iri nri site na onomatopoeia Japanese, na-agba onye na-agụ ume ka o meghee ma mechie ibe akwụkwọ ndị ahụ ka anụmanụ ndị ahụ na-ata nri.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaedo

Who's That Eating Akwụkwọ Onyonyo Na-awapụta Elu meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Who's That Eating Akwụkwọ Onyonyo Na-awapụta Elu ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Who's That Eating Akwụkwọ Onyonyo Na-awapụta Elu na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
Dimensions & Packaging: 180 mm x 195 mm x 25 mm
Tags: Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
Production Technology: Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.

Each illustration was hand collaged with various materials and papers to create my own textures and colors.
Design Challenge: The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
Research: For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.

Prototypes were tested by a dedicated quality control specialist, my young son Ito.
Inspiration: After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
Project Duration: The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
Operation Flow: For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
Team Members: Publisher : TOKYO SHOTEN Ltd.