Maskeeper Ebe Nchekwa Mask by Maurice Kwok and Steve Yeung

Maskeeper Ebe Nchekwa Mask by Maurice Kwok and Steve Yeung is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Igwe in Nhazi Ihe Mgbakwunye Ejiji na Njem Competition Category.

IgweIhe Mgbakwunye· 2021

Maskeeper Ebe Nchekwa Mask

by Maurice Kwok and Steve Yeung

Client: Innosphere Ltd

Ihe Nrite A' Design Award nke Igwe Winner in Ihe Mgbakwunye Category

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The Design

About Maskeeper Ebe Nchekwa Mask

Maskeeper bụ ebe nchekwa nwa oge maka mask ihu, nke a pịkọtara ka ọ dịrị ka ihe ọnụ ọgụgụ obere dịka kaadị azụmahịa. E ji mpempe polypropylene kwesịrị ekwesị maka nri mepụta Maskeeper, bụ nke a kpụrụ akpụ ma pịkọọ ya iji mee ka mmepụta ya dịrị ngwa ngwa ma dịkwa ọnụ ala. A na-edobe mask ahụ n'elu mpempe emeghere ahụ ma pịkọtara ya n'ime, si otú a na-eme ka elu mask ahụ nọgide kpuchie ma belata ohere mmetọ site n'otu ihe ruo n'ihe ọzọ. N'ịtụle ihe dịka milimita 91 site na 61 ruo na 8, na ịdị arọ dịka gram 10, Maskeeper na-adaba ọfụma n'ime akpa uwe. Nhazi a na-enye ụzọ dị ọcha na nke dabara na ahụike karịa ikechi mask e wepụrụ na akwụkwọ nhicha ihu ma ọ bụ envelopu n'oge iri nri.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Maskeeper Ebe Nchekwa Mask meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Maskeeper Ebe Nchekwa Mask ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Maskeeper Ebe Nchekwa Mask maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ** First in the World to Satisfy the Unmet Need**
In this unexpected situation, there is NO product really caters to this need for temporary mask storage and solves the pain point. People just use envelopes or tissue paper to store “take-off” masks during mealtime which are NOT eco-friendly and with POOR user experience. To satisfy this, we designed the Maskeeper to tackle this scenario and created a new and easy table manner for everyone. This allows every user to “fold and store” the mask in a simple, neat, and hygienic way.
Dimensions & Packaging: Size: 91 x 61 x 8mm Weight: 10g
Material: PP Sheet (Food Grade)
Lab Approval with Certification:
EU EN71-3 Safety Directives
REACH & RoHS Compliance
Tags: pandemic, maskeeper, mask keeper, mask case, pandemic, corona virus
Production Technology: **Fast to Market, Over One Million Pieces Distributed.**
Because of the unexpected pandemic and of urgent need, we just use 20 days to develop, produce and launch Maskeeper to market. Made of Food Grade PP sheet with die-cut and folds, which ensures the fastest manufacturing rate, lowest production cost, so every citizen could afford and access Maskeeper ASAP.
Design Challenge: **Minimal Design but Highly Efficient**
In Feb-2020, production plants in Mainland were all closed and there was no way to carry out mass production. So we optimized the design of Maskeeper that can be efficiently produced locally by Laser Cuttimh machine in batches with available workshops in Hong Kong to support the urgent need of citizens. Until mass product facilities were available, these were produced in million and distributed widely.
Research: **Mission on Creating Shared Value (CSV)**
The pandemic caused a serious impact to local retail business. No one visited local stores to spend. Thousands of small shops were at the critical stage of closing down.
By making good use of huge demand of Maskeeper, we allied with many small shops, from restaurants to cafés, and introduced the “Maskeeper Redemption Scheme”. This encouraged consumers to “Purchase First and then Redeem Maskeeper”. So people will spend for a certain amount in shops (say buying a cup or food) and redeem Maskeepers at a discounted offer. This incentive acted as business leverage and induced sales opportunities for small shops at that frozen economy.
Inspiration: **The New Lifestyle Essential for the New Normal **
The unexpected pandemic makes mask-wearing a daily habit. At mealtime, people use tissue papers or envelopes to wrap "take-off" masks which is a POOR experience and NOT eco-friendly.
Creating a new hygiene manner, with Maskeeper, people can temporarily store the medical mask in a business card-sized package, which is hygienic, handy, and neat. This smartly solves all pain points and minimizes cross-contamination to/from the mask.
Project Duration: The project was started on 31-Jan-2020 and the product was launched to market on 21-Feb-2020 in Hong Kong.
Operation Flow: **Smart and Intuitive**
Just place the medical mask onto Maskeeper, user could intuitively fold and keep the mask into a card-sized package, which is simple and handy. (Please see provided video link for demonstration).
Team Members: Maurice Kwok
Steve Yeung
Kurt Fan
Winky Mak
Elle Yeung
Jack Fok
Artisana
Image Credits: Steve Yeung
Maurice Kwok
Winky Mak
Kurt Fan
Elle Yeung