Ihe emepụtara bụ New HQ New Rules Primary Function: Sistemụ Akara Ngosi nke Hd Communication Kft. bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.
ỌlaọchaEserese· 2021
New HQ New Rules Primary Function: Sistemụ Akara Ngosi
Onye Ahịa: Magyar Telekom
Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Eserese
Onye Meriri Onyinye A Kwadoro
Nyochaa Ọnọdụ Onyinye maka #112485Nhazi a
Maka New HQ New Rules Primary Function: Sistemụ Akara Ngosi
New HQ New Rules bụ sistemụ akara ngosi e mepụtara maka isi ụlọ ọrụ ọhụrụ nke Magyar Telekom. Akara ngosi a na-egosi otu iwu banyere omume n'ọfịs. Nhazi ya dị ọcha ma na-atọ ụtọ, ya mere iwu ndị a na-adị ka nke na-akpọ mmadụ òkù karịa nke na-enye iwu. Ihe osise ndị ahụ na-egosi ọnọdụ ọfịs nke ụbọchị niile jiri ọchị na mmetụ mmadụ. Ụdị analọgụ na-emegide nha na àgwà ọgbara ọhụrụ nke ụlọ ahụ. Ebumnobi ya bụ imepụta mmetụta mmetụ uche ozugbo na ịgba ndị mmadụ ume ka ha jiri ọnụ ọchị na-agbaso iwu.
Nkwanye Ugwu
Maka Ihe Nrite A' Design Award nke Ọlaọcha
New HQ New Rules Primary Function: Sistemụ Akara Ngosi meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na New HQ New Rules Primary Function: Sistemụ Akara Ngosi ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. New HQ New Rules Primary Function: Sistemụ Akara Ngosi bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
N'azụ Nhazi a
Ngwugwu Mgbasa Ozi
Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.
- Àgwà Pụrụ Iche
- The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
- Mkpado
- Office building, Signage, Illustration, Design, System of Norm
- Mkpali
- The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
- Oge Ọrụ
- Permanent
- Ndị Otu
- Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi
Nkwado
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