Low Classic Njirimara Ụlọ Ahịa by Yaman Hu

Low Classic Njirimara Ụlọ Ahịa by Yaman Hu is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2021

Low Classic Njirimara Ụlọ Ahịa

by Yaman Hu

Client: Low Classic

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

13,661
Verified Award Winner
Verify Award Status for #113244

View at A' Design Award Press Release Award Badge

Colors

The Design

About Low Classic Njirimara Ụlọ Ahịa

Ederede Akwụkwọ: Low Classic bụ njirimara ụlọ ahịa emere maka akara ejiji nke onwe ya na-anọghị. Njirimara a sitere n'echiche nke akwụkwọ akụkọ ejiji nke afọ 1980. A na-eji agba dị nro na nhazi na-emebi grid. Ederede ozi ka e mere ka ọ pụta ìhè ma jikọta ya na mgbagọ mara mma, ọ bụkwa ihe kachasị pụta ìhè n'ihe ọdịyị ụlọ ahịa a. E tinyere ihe ndị e biri ebi na ihe nkịtị na ndị dijitalụ, dịka posta, ihe osise nke mgbasa ozi ọha, email, na banner weebụsaịtị. A na-emepụta ihe ndị e biri ebi n'akwụkwọ ederede eji melite (recycled paper) ma jighị eji agba na-emetọ ihu igwe. Ebumnobi ya bụ inye ọdịdị ochie ụdị dijitalụ mara mma.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Low Classic Njirimara Ụlọ Ahịa meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Low Classic Njirimara Ụlọ Ahịa ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Low Classic Njirimara Ụlọ Ahịa maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
Dimensions & Packaging: 1920px*1280px
Tags: Identity, digital design, fashion, typography
Production Technology: As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
Design Challenge: There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
Research: The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
Inspiration: The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
Project Duration: The project started at the end of 2019 in New York and finished in mid-2020 in New York.
Operation Flow: The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
Team Members: Creative Director: Yaman Hu
Designer: Yaman Hu