Wenzhong Liquor Ọdụ Ahụmịhe by Liuqiang Feng Zhibo Gong

Wenzhong Liquor Ọdụ Ahụmịhe by Liuqiang Feng Zhibo Gong is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

BronzIme Ụlọ· 2021

Wenzhong Liquor Ọdụ Ahụmịhe

by Liuqiang Feng Zhibo Gong

Client: Hope Interior Design

Ihe Nrite A' Design Award nke Bronz Winner in Ime Ụlọ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wenzhong Liquor Ọdụ Ahụmịhe

Wenzhong Liquor bụ ụlọ ahụmịhe e wuru n'ime ụlọ ọrụ mmanya na Zunyi. Okporo ụzọ e ji mbadamba osisi wuo na-ejikọta ụzọ ndị ọbịa na-agafe, na-ejikọtakwa ụlọ nka nsụgharị mmanya, ụlọ omenala ụlọ ọrụ, okporo ụzọ ebe a na-echekwa mmanya, mbara ọka-mmanya etiti, na mpaghara ịnụ ụtọ mmanya. Agba uhie nke nkume Danxia obodo na nke sorghum, mkpụrụ e ji asụ mmanya, na-edu nhọrọ agba niile. Simenti, igwe na aja a kpịrị akpị n'ụzọ ọhụrụ mepụta elu ime ụlọ, ihe ndị a na-egbochikwa ọkụ. Ebe ọ bụ na ntọala mbụ nke ụlọ ọrụ dị ala, e meghere ala nke abụọ na mpaghara etiti iji nweta ịdị elu na mmetụta ohere dị mma.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Wenzhong Liquor Ọdụ Ahụmịhe meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Wenzhong Liquor Ọdụ Ahụmịhe ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Wenzhong Liquor Ọdụ Ahụmịhe na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In terms of technique, the designer extracted the red main color of the local unique red Danxia stone and wine making raw material sorghum, supplemented by the water waves of Chishui River and the popular expression of liquor making technology and Chinese traditional 24 solar terms. Through the use of cement, steel and modern rammed earth, it conveys the architectural interior flavor of the integration of local culture and traditional brewing techniques with modern industry.
Dimensions & Packaging: The interior of the building is a standard production workshop with a span of 78 meters and a width of 28 meters, which is a frame structure. The entrance hall is compressed into a relatively enclosed space with small and micro permeability. It is divided into exhibition area and storage room.
Tags: Interior, Commercial, Experience Center, Jiang-flavour Chinese spirits, Artistic, Fashionable, Modern Style, Industrial Sense
Production Technology: In terms of function, the designer connects the tour line through the plank road, sets up the brewing craft hall, enterprise culture hall, wine storehouse visiting trail, central bar and tasting area, so as to let visitors understand the family brewing culture.
Design Challenge: Because the project is located in a self-built factory building, the original structure is limited in height. Therefore, the designer opened the second floor in the core area to solve the building power sense that the space does not have. In view of the flammability of liquor, non combustible or flame retardant materials such as cement and steel are selected to organize the indoor interface structure, presenting the entire combination space of industrial sense and modern style.
Research: The owner Wang family is a local business family, who established the current Wenzhong Liquor through acquisition and reorganization in 2010. After ten years of continuous investment and continuous brewing, its production of Wenzhong Jiang-flavour Chinese spirits has reached the local well-known level. Therefore, with the increasing number of customers visiting the winery, the company needs to improve the supporting space to meet the customer's tour experience.
Inspiration: Due to the relatively mature tour and exhibition of French and Italian wineries, the design team has obtained the experience spirit of those who are keen on wine culture to come to the winery from afar, so that more people can visit Wenzhong Liquor and spread the brewing culture of Jiang-flavour Chinese spirits.
Project Duration: The project started in March 2020 in Zunyi and finished in October 2020 in Zunyi.
Operation Flow: The center area uses the 28 meters times 18 meters space planning of the building as the core exchange area, the closed wine jars display and sea-viewing platform, and divides the building span of 30 meters as the wine jars sea area.
Patents: Copyrights belong to Hope Interior Design, 2020.
Team Members: Liuqiang Feng
Zhibo Gong
Dan Li
Image Credits: Image #1: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #2: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #3: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #4: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #5: Photographer Old Blue, Wenzhong Liquor, 2020.