Akbank ATM Primary Function: Interface Igwe Ọrụ Ụlọ Akụ Akpaka by Akbank T.A.S is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ihu Ngwá Ọrụ, Mmekọrịta na Ahụmịhe Onye Ọrụ Competition Category.
ỌlaọchaIhu Ngwá Ọrụ· 2021
Akbank ATM Primary Function: Interface Igwe Ọrụ Ụlọ Akụ Akpaka
by Akbank T.A.S
Client: Akbank
Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ihu Ngwá Ọrụ Category
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The Design
About Akbank ATM Primary Function: Interface Igwe Ọrụ Ụlọ Akụ Akpaka
Akbank ATM bụ interface dabere na weebụ e mere maka igwe ọrụ ụlọ akụ akpaka. A na-egosi interface ahụ na ngosi nke 1024 site na 768 pixel ma na-akwado ọtụtụ asụsụ, gụnyere Bekee, German, Russian na French. Dashboard ahaziri onwe ya na-egosi ọdịnaya dabere na ụkpụrụ omume onye ọrụ na ụdị mkpebi ego. Nhazi dị mfe na ozi doro anya na-enyere ndị ọrụ aka ịgbaso nzọụkwụ ọ bụla. Ụzọ dị ka nke ekwentị mkpanaka na-eji mmekọrịta ndị a maara nke ọma, azụmahịa nkezi na-ewere ihe dịka sekọnd iri karịa ka ọ dị na mbụ.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaọcha
Akbank ATM Primary Function: Interface Igwe Ọrụ Ụlọ Akụ Akpaka meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Akbank ATM Primary Function: Interface Igwe Ọrụ Ụlọ Akụ Akpaka ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Akbank ATM Primary Function: Interface Igwe Ọrụ Ụlọ Akụ Akpaka bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.
- Dimensions & Packaging
- 1024px X 768px screens within an Automated-Teller-Machine device
- Tags
- Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
- Production Technology
- The design was developed as web-based with multiple language options like English, German, Russian, French, etc.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js - Design Challenge
- While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.
- Research
- With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.
- Inspiration
- The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.
- Project Duration
- The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.
- Operation Flow
- Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.
- Patents
- Copyrights belong to Akbank T.A.Ş, 2020.
- Team Members
- Dilara Gül
Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team - Image Credits
- Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020
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