Pupstar Ọrụ Isi: Njirimara Akara Ahịa by Haolai Francis Zhou

Pupstar Ọrụ Isi: Njirimara Akara Ahịa by Haolai Francis Zhou is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaọchaEserese· 2021

Pupstar Ọrụ Isi: Njirimara Akara Ahịa

by Haolai Francis Zhou

Client: H. Design Studio

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pupstar Ọrụ Isi: Njirimara Akara Ahịa

Pupstar bụ njirimara akara ahịa e mepụtara maka ụlọ ọrụ teknụzụ na-achọpụta ọnọdụ na ihe nnyocha GPS anụ ụlọ ya. Akara ngosi a jikọtara ọtụtụ ụdị dị mfe ma pụta ìhè nke e sitere n'ụkwụ nkịta, ihu nkịta, ntụ maapụ na akụ nduzi. Akara a jikọtara anụ ụlọ na ịchọpụta ọnọdụ n'otu akara a maara nke ọma. Agba ndị ọhụrụ na ndị na-egbuke egbuke na-enye njirimara a ụdị enyi na enyi na ike ndụ. A na-ebipụta kaadị azụm ahịa, akwụkwọ nzisa na akwụkwọ ndị ọzọ n'elu akwụkwọ e mere ka o ghara ịma egbuke egbuke nke e mepụtaghachiri. A na-etinye usoro anya na-ahụ ihe na-agbanwe agbanwe n'elu ọtụtụ ikpo okwu dijitalụ, na ebumnuche inyere ndị nwe aka ka ha ghara ịla anụ ụlọ ha n'iyi.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Pupstar Ọrụ Isi: Njirimara Akara Ahịa meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Pupstar Ọrụ Isi: Njirimara Akara Ahịa ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Pupstar Ọrụ Isi: Njirimara Akara Ahịa bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pupstar is a positioning technology company. The new brand design is for pre-launching its new product, Pupstar GPS Pet Tracker. The design presents the relationship between animals and positioning by using iconic graphics from the logo in a dynamic way. The fresh and pop colors convey technical support from products and passionate visual language to call attention and help people to never lose their pets. The consistent visual system works through all digital platforms as well.
Dimensions & Packaging: The aspect ratio of the logo is 1:1. The specs of the Business card is 90mm x 55mm. The size of the brand story flyer is 210mm x 297mm.
The specs of the Pet Tracker product is 1.4 in x 2.5 in x 0.5 in. The weight is 0.9 oz. The stationery was printed on textured matte recycled stock paper.
Tags: Visual Identity, Logo, Branding, Stationary, Illustration, Product Design, Web Design
Production Technology: Exploring and creating simple iconic graphics to develop a logo both from pet and positioning, especially the visual look of animal paw, dog face, map pin, navigation arrow, and so on. The brand logo and stationery were printed on a textured matte recycled stock paper. The logo is presented by OLED light technology in product design so that the OLED light enhanced the legibility and visuality of the GPS tracker wearing on pets.
Design Challenge: For the logo design, the biggest challenge part is the process of creating a graphic that conveys the relationship between pets and positioning. The whole visual language needs to present a friendly feeling based on product design, and also it has to show passion and impress to catch people's attention to avoid losing their pets.
Research: The research process focuses entirely on the subject matter. Building up an intriguing storytelling helps us to get more inspirations on creating the brand visual system. Using SurveyMonkey to collect data about how many people used pet tracker for their pets, and other surveys for brand competitors. Collecting stories especially from people who had the experience of losing their pets without using GPS Tracker products. Also, doing research and collecting competitor's logos and Pet-related brands' logos is important for making a unique and identifiable logo design on market. Finally, keep doing more sketches and drawing is the essential process to develop graphics for visual system until reaching the simple and meaningful designs.
Inspiration: Getting inspired and researched by people who had the experience of losing their pets. There are limit product options to prevent pet loss and protection on market. Deeply exploring the relationship and building connection between animals and positioning become the core message of the visual language, especially for logo design. The logo design exploration process focused on creating a simple and recognizable symbolic graphic to represent both pet and positioning, and also the design was aimed to evoke pet owners to realize the relationship and functionality of products.
Project Duration: The project started in July 2020 in San Francisco and finished in December 2020 in San Francisco, and was published and promoted via online digital marketing in December 2020.
Operation Flow: The design creates a passionate visual experience for catching people's attention on this new product that could provide significant support for their pet lives. Also, the design helps marketing sales by making good communication and visual connection between pets and positioning services.
Team Members: Brand Design: Haolai Francis Zhou