RYC Brand Identity Njirimara Ahia by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2021

RYC Brand Identity Njirimara Ahia

by Fengnan Lin

Client: Ryc

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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Verified Award Winner

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Chọpụta Ugbu A Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About RYC Brand Identity Njirimara Ahia

Ederede Akwụkwọ: RYC Brand Identity bụ njirimara anya ahụmịhe ụlọ ọrụ e mepụtaara ụlọ ọrụ ahịa ịntanetị (e-commerce) dabere na Guangzhou, China. Akara ahụ (logo) ka e ji akara mkpụrụedemede atọ mepụta ya: akara ebube maka nkà, akara ọkwụsịtụ maka ntachi obi, na akara njedebe maka izuoke na maka mmalite ọhụrụ. Mkpụrụ akwụkwọ R na oyiyi ụgbọ ịzụ ahịa (shopping cart) ka ejikọtara ya na akara ndị a iji gosipụta ụdị ọrụ ahụ. A na-eji akara ederede mee ihe dị ka asụsụ jikọrọ mba niile ọnụ. A na-etinye njirimara a n'ekwenti azụmahịa, badge, akwụkwọ ndetu, ngwugwu onyinye na akpa akwa, jiri ihe ọlaọcha (silver foil) na nbipute ihuenyo (screen printing) rụọ ya.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

RYC Brand Identity Njirimara Ahia meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na RYC Brand Identity Njirimara Ahia ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. RYC Brand Identity Njirimara Ahia na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm
Tags: Responsible, Young, Creative, Brand, Corporate Identity
Production Technology: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
Design Challenge: Find a suitable design language to reflect industry attributes and corporate culture.
Research: Ruoyuchen's 10th anniversary, brand vision upgrade
Inspiration: Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.

The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
Project Duration: Guangzhou,Guangdong Province,China,January 1th,2020
Operation Flow: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
Patents: Guangzhou Ruoyuchen Technology Co., Ltd.
Team Members: Fengnan Lin
Xiulin Chen
Jingxia Huang
Liqing Xian
Ziyang Zhuang
Yingqiang Zhang
Liqiong Yang
Image Credits: Image #1: Designer Fengnan Lin,2019.