C-MAX Branding Identity Njirimara Ihe Onyonyo by Fengnan Lin

C-MAX Branding Identity Njirimara Ihe Onyonyo by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2021

C-MAX Branding Identity Njirimara Ihe Onyonyo

by Fengnan Lin

Client: C-Max

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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Colors

The Design

About C-MAX Branding Identity Njirimara Ihe Onyonyo

Ederede Akwụkwọ: Njirimara Ihe Onyonyo C-MAX bụ mmemme njirimara anya e mepụtara maka ụlọ ọrụ teknụzụ na-arụ ọrụ na igwe ojii (cloud computing) na nnukwu data (big data). Akara aha ahụ jikọtara mkpụrụedemede CMAX na akara koodu a na-ahụkarị, gụnyere akụkụ ntụgharị (angle brackets), dash, na akara ntụzịaka, nke na-anọchite anya mgbako na mmegharị ndị e depụtara nke data. Ojii na-egosipụta izi ezi, ebe eserese nkwado nwere agba dị iche iche na-egosi ụwa na-egbuke egbuke nke e ji teknụzụ wuo. A na-etinye njirimara ahụ na kaadị azụmahịa, kaadị ọrụ, akwụkwọ ndetu na akpa akwa, jiri nbipute agba anọ (four-color printing) na UV glazing.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

C-MAX Branding Identity Njirimara Ihe Onyonyo meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na C-MAX Branding Identity Njirimara Ihe Onyonyo ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. C-MAX Branding Identity Njirimara Ihe Onyonyo na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
Dimensions & Packaging: Note book:180mmx130mm; Canvas bag:320mmx390mm
Tags: Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
Production Technology: Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
Design Challenge: Looking for representative symbols and languages of computing classes.
Research: Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
Inspiration: People's impression of programmers remains in residence，rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry.
The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo.
Project Duration: Guangzhou,Guangdong Province,China,January 1,2020
Operation Flow: Logo design inspiration from the code commonly used symbols,representing calculation; "",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
Patents: Copyrights belong to Fengnan Lin, 2020.
Team Members: Fengnan Lin
Yingqiang Zhang
Liqing Xian
Image Credits: Image #1: Designer Fengnan Lin,2020.
Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.