Let's play school Ememme Oriri Season Opupu by Dodamteo

Let's play school Ememme Oriri Season Opupu by Dodamteo is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Mmemme na Ihe Omume Competition Category.

BronzMmemme· 2021

Let's play school Ememme Oriri Season Opupu

by Dodamteo

Client: 도담테오

Ihe Nrite A' Design Award nke Bronz Winner in Mmemme Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Let's play school Ememme Oriri Season Opupu

Ka Anyị Kpọọ Ọkụkụ bụ nhazi ememme oriri season opupu emere maka ogige ntụrụndụ dị na Seoul. Isiokwu a na-ejikọta mmalite afọ akwụkwọ na ọbịbịa oge opupu. Ihe ndị metụtara akwụkwọ na ifuru cherry ka ejikọtara ya na ọdịdị ogige ntụrụndụ ahụ. Nhazi a gụnyere ụgbọ ala akwụkwọ, ogige akwụkwọ na okporo ụzọ na-eduga n'ụlọ akwụkwọ, ebe ndị agwa bi ebe ahụ na-apụta n'uwe akwụkwọ ha. Ebe foto dị n'ọtụtụ ebe maka ndị ọbịa nke ọgbọ ọ bụla. A na-eji osisi, ihe owuwu igwe, ifuru ndị e mere n'aka na ọkụ LED, ma ọkụ ndị a na-eweta ọdịdị dị jụụ n'abalị.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Let's play school Ememme Oriri Season Opupu meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Let's play school Ememme Oriri Season Opupu ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Let's play school Ememme Oriri Season Opupu na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The focus is placed on matching school and theme park spaces, and it displays the beauty of spring that can be enjoyed simultaneously.
Through the presentation of stories, for adults, it reminds them of precious memories, and for children, it provides them with a space for creating memories.
It is reminiscent of a fun school attended by cute characters in pretty school uniforms.
For the visitors, with the background of the theme park, fun photo zones are provided.
Dimensions & Packaging: Materials like wood, paint, fomex, metal section structure, digital printing, artificial lawn and flowers, fabrics, LED lighting, LED string lights and others were used.
Adventure Meeting Plaza: Wide 8,060mm X Depth 5,170mm X Height 5,000mm
Adventure Dream Castle Photo Zone: Wide 8,250mm X Depth 2,500mm X Height 3,600mm Magic Island Main Bridge: Wide 12,000mm X Depth 62,900mm X Height 4,600mm
Tags: Spring, school, start of school, cherry blossom, spring festival, Lotte World, Roti, Let’s Play School
Production Technology: Considering the traffic of the visitors at the theme park, for key points, we pondered over ways to create interest through effects and designs. We concentrated on various forms, coloring, and equipment that could attract the attention of the visitors. Uninteresting spaces were recreated into fun spaces, and at night, LED lights were used to provide some sentimental spatial effects.
Design Challenge: Due to the nature of theme parks having to be continuously operational, the installation of each space must be completed within one night. Therefore, all structural materials were pre-tested and designed at the production site so that installation at the site can be performed conveniently. Especially, for the Magic Island Main Bridge structure, since the structure must stand independently with the curvature and incline above the existing bridge, a more discreet design was required.
Research: We have collected as much data as possible on the age groups and tendencies of theme park customers.
Escaping from everyday life and by keeping in mind the spaces that are fun and of unique colorings of experiences, the theme park was designed focusing on seasonal features and by emphasizing topics like school.
Inspiration: The theme of the Lotte World 2020 Spring Festival is school.
It is a fusion of opening and starting of school and spring which indicates the start of seasons.
New images have been expressed with the use of cherry blossoms, which represent spring, and elements that are reminiscent of school.
Taking into account the features of the theme park space, it is a formation of spatial items that can be shared by everyone regardless of age.
Project Duration: This project commenced started at Lotte World in Seoul, Korea on March 7, 2020 and was completed on June 7, 2020.
Operation Flow: The space is composed of a school bus, school yard, and the road leading to the school with Lotty and Lorry and the animal characters blending with each other. (*Lotty / Lorry : Lotte World's representative character)
At various places within the theme park, experimental spaces and photo zones are provided so that visitors can celebrate the occasion.
The visitors of the theme park are provided with fresh and unique pleasures and experiences.
Team Members: Design, Constructing: DODAMTEO
Art Director: Jaesu Choi
Client: LOTTE WORLD
Illustrator: Inhyuk Jo
Image Credits: Dodamteo, 2020