S6 Foundry Usoro Ika Na Mkpọsa nke Paul Robb and Moira Bartoloni

Ihe emepụtara bụ S6 Foundry Usoro Ika Na Mkpọsa nke Paul Robb and Moira Bartoloni bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Mbipụta na Mgbasa Ozi Ebipụtara.

ỌlaọchaMbipụta· 2021

S6 Foundry Usoro Ika Na Mkpọsa

nke Paul Robb and Moira Bartoloni

Onye Ahịa: S6 Foundry

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Mbipụta

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #115652

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka S6 Foundry Usoro Ika Na Mkpọsa

A haziri akara ngosi S6 Foundry na akwụkwọ ụdị ụdị ya na-esote iji mepụta ọn̄ụ nke akwụkwọ edemede ọhụrụ, na-edobe asụsụ a na-ahụ anya nke ika ahụ. Palette na-egbukepụ egbukepụ ma na-añụrị nke agba na-ekpo ọkụ na ụdị asụsụ pụrụ iche na-eju anya na-ejide mmụọ ahụ, na-akwado ihe ngosi ọdịnala nke narị afọ 1900. Emepụtara atụmatụ ndị ahụ dị ka kaleidoscope nke ụdị na ihe dị iche iche iji mepụta nhụsianya anya ziri ezi nke ụdị 'ethos na ntụzịaka ọhụrụ nke mkpụrụedemede bespoke azụmahịa.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

S6 Foundry Usoro Ika Na Mkpọsa meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na S6 Foundry Usoro Ika Na Mkpọsa ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. S6 Foundry Usoro Ika Na Mkpọsa bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
Nha & Mkpuchi: Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm
Mkpado: Font design, Branding, Identity, Type design
Teknụzụ Mmepụta: Printed Lithographic CMYK using FSC papers.
Ịma Aka Imepụta: The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
Nchọpụta: We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
Mkpali: The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
Oge Ọrụ: The project started in April 2020 and is an ongoing project.
Usoro Ọrụ: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Ndị Otu: Paul Robb
Moira Bartoloni
Federica Simone
Asụsụ Foto: Paul Robb