Meet Rebrand Ika by Mengchao Wu, Hao Li and Sijia Zhang

Meet Rebrand Ika by Mengchao Wu, Hao Li and Sijia Zhang is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaọchaEserese· 2021

Meet Rebrand Ika

by Mengchao Wu, Hao Li and Sijia Zhang

Client: Meet

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Category

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View at A' Design Award Press Release Award Badge

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The Design

About Meet Rebrand Ika

Meet bụ ụlọ oriri na ọṅụṅụ ndị Korea a na-eri anụ na-achọ ndị na-eto eto. Ọrụ nke onye ahịa maka Mengchao, Hao na Sijia bụ imepụta ntụzịaka nka na njirimara ọhụụ iji gosipụta onyonyo nke pụtara ìhè na ịkwalite anụ dị iche iche. Ụdị anụ ndị dị na grill na-enwekarị ọdịdị geometric. Echiche a na-eduga ha n'ihe dị ịrịba ama nke echiche ahụ, na-ejikọta anụ dị iche iche, nri mmiri na akwụkwọ nri na geometries akọwapụtara. Ngwakọta ụdị dị iche iche na ụkpụrụ na-enye geometries aka egwuregwu na-ekpo ọkụ na njedebe ikpeazụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Meet Rebrand Ika meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Meet Rebrand Ika ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Meet Rebrand Ika bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
Dimensions & Packaging: Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes
Tags: Branding, Graphic Design, Visual Identity, BBQ, Food
Production Technology: Adobe suite, Video Production, Printing, Package Design
Design Challenge: How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
Research: Our research included 3 parts

1. Communications with the client.

2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.

3. visual research.
Inspiration: The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
Project Duration: 3 mouths
Executed in NYC and shanghai
Operation Flow: This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
Team Members: Mengchao Wu
Hao Li
Sijia Zhang
Image Credits: Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li