Spiderweb Isi Visual by Mateus Morgan de Aguiar

Spiderweb Isi Visual by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Eserese Kọmputa, Ịkpụ Ihe 3D, Nhazi Elu na Nkwupụta Competition Category.

ỌlaedoEserese Kọmputa· 2021

Spiderweb Isi Visual

by Mateus Morgan de Aguiar

Client: Morgan Studio

Ihe Nrite A' Design Award nke Ọlaedo Winner in Eserese Kọmputa Category

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The Design

About Spiderweb Isi Visual

Isi echiche bụ ịmepụta ihe na-eme ka uche niile dị na ngwaahịa ahụ, na-eji obere ihe dị ka o kwere mee ma na-emepụta ụfọdụ njikọ na ọha na eze lekwasịrị anya n'otu oge. Ihe ntanetị weebụ na-ezokwa aka na njide akpụkpọ ụkwụ na ọdịdị anụ ọhịa ya, na-ebute mmadụ na ngwaahịa ahụ. Ọnọdụ ahụ na-ebugakwa teknụzụ, dị ugbu a na isi akpụkpọ ụkwụ na ntụtụ nke asụsụ omimi nke na-abịa na ihe ntanetị ududo nke na-anọchi anya njide akpụkpọ ụkwụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaedo

Spiderweb Isi Visual meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Spiderweb Isi Visual ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Spiderweb Isi Visual na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the product a personification of wildness, connecting the shoe direct to the customers life style. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip. Everything made in 3D without scans.
Dimensions & Packaging: Width 5000px x Height 3488px 300dpi
Tags: 3d boot, 3d shoe, shoe render, boot render, 3d product, 3d render, shoe modelling, product visualization
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge: The hardest part was about the concept and thinking about something something never seen before on a so enormous market. Another complicated part was getting some real nice balance between something beautiful and real at same time.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration of the mood and elements comes from the nature, connecting the image directly with the customers life style. To show the grip of the shoe, the spiderweb, that is a wild element also was used.
Project Duration: I started doing the piece on setember 21 and it took about 1 month, ending on October 21.
Operation Flow: The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan
Caique Fernando