Niuniu Western Food Ime Ụlọ Oriri na Ọṅụṅụ by Mingbin Yang

Niuniu Western Food Ime Ụlọ Oriri na Ọṅụṅụ by Mingbin Yang is a highly esteemed winner of the very prestigious 2021 Ihe Nrite A' Design Award nke Bronz in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

BronzIme Ụlọ· 2021

Niuniu Western Food Ime Ụlọ Oriri na Ọṅụṅụ

by Mingbin Yang

Client: Niuniu Western Food

Ihe Nrite A' Design Award nke Bronz Winner in Ime Ụlọ Category

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Colors

The Design

About Niuniu Western Food Ime Ụlọ Oriri na Ọṅụṅụ

Niuniu Western Food bụ ime ụlọ oriri na ọṅụṅụ nke kpuchiri mita kwuruedozi 400. Nhazi a na-etinye usoro agba ọba ahịa ozugbo n'ime ohere ahụ. Agba oroma, bụ́ isi agba ọba ahịa, na-agwakọta na agba uzuzu aja na agba anwụ igwe nke e si na ọdịdị nwetara. Nhazi agba ndị a na-egosipụta nkwanye ùgwù nye ụwa okike site na ntụnyere anya dị mfe. Ihe osise n'ahụ mgbidi ji ụsọrọ nkọwa gbara agwụ agwụ dị ka nke ụmụaka na-ese wuo onyinyo ezinụlọ nke agwa ọba ahịa ahụ. Ihe ndị e ji rụọ ọrụ gụnyere paịnt, metal, nkume, na taịl. E hazie nhazi a iji dabara n'ọnụ ego wuru ụlọ nke a kara aka.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Niuniu Western Food Ime Ụlọ Oriri na Ọṅụṅụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Niuniu Western Food Ime Ụlọ Oriri na Ọṅụṅụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Niuniu Western Food Ime Ụlọ Oriri na Ọṅụṅụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Re-enhance the concept of reverence for the natural world; show the brand color system more nakedly, and easily interact and dialogue with us in a more direct way. The orange in the space is the main color of NIU NIU WESTERN FOOD. It blends with the earth gray and sky blue in nature. It touches our resonance with visual senses, and once again speaks for the awe of nature.
Dimensions & Packaging: 400sqm
Tags: Naturally, brand identity
Production Technology: Paint, metal, stone, tile.
Design Challenge: Investment cost is limited.
Research: The practice of brand culture and visualization system in space.
Inspiration: The most three-dimensional layers and the most beautiful colors all come from the natural world, and a variety of rich elements form different emotional expressions, which please our mood.
Project Duration: The project started in May 2020 in Foshan and finished in December 2020 in Jiangmen.
Operation Flow: The wall uses pure childlike strokes to create a family portrait of "Niu Niu". The brand new visual IP image brings us here, meets here, and party here...
Team Members: MINGBIN YANG, RUIBAO ZENG&HONIDEA DESIGN LAB.
Image Credits: HONIDEA&NIU NIU WESTERN FOOD